As we talked about recently, customer appreciation is one of the most important things you can do in business.

When your customers feel appreciated, they’re motivated to keep buying from you and stay loyal. Not only that, but they’re also more likely to refer friends and family. All of this results in increases profits for you, as well as happier customers.

Hold on a second, though – how do you show appreciation for your customers?

Well, there are several great ways to do it. Today, we’ll highlight some easy customer appreciation ideas that you can put into action ASAP!

1. Donate a Portion of Your Revenue

People love to do business with companies who care about others. Consider creating a charitable giving program, where you give a small portion of sales to a relevant charity or local school.

That way, every time your customer buys from you, they’ll feel like they’re contributing to the good of the world. And thanks to your donation, they will be!

Take Toms, for example. For every product you purchase, they provide a product for a person in need. This became a trademark of their brand and had helped them to become extremely well-known.

2. Create a Loyalty Program

Loyalty programs are one of the best ways to reward your customers. The whole idea of a loyalty program started back in the 80s when American Airlines created the first frequent flyer program. But loyalty programs have grown a lot since then. In fact, companies spend more than $2 billion on loyalty programs each year.

If you don’t have a loyalty program yet, you could be falling behind the competition. So, now is the best time to get started.

Your loyalty program doesn’t have to be too crazy – it can be something as simple as offering customers an annual discount or providing them with exclusive deals on products.

3. Hold In-Store Events, Picnics, and BBQs

In-store events, picnics, and BBQs have a ton of advantages. They allow you to get to know your customers better, and they also allow your clients to meet each other.

It’s powerful when customers meet you in these kinds of events because it builds trust and rapport. It’s also powerful when your clients meet each other – this is the first step to building a community and turning your customers into real fans who stick around for the long haul.

4. Reward Customers for Special Events

Do you offer any gifts to your clients for birthdays, half-birthdays, and holidays?

Something as simple as an email that is triggered to be sent out during these occasions can make the customer feel special. Within the email, you can offer a special discount, or even a coupon for a certain amount when the customer spends $20 or $30 in your store or place of business.

5. Invest in Good Service

This is an on-going customer appreciation strategy. And it’s quite simple – all you have to do is provide excellent customer service consistently! To do that, you need to invest in the right people.

Invest in those who understand people, have empathy and emotional intelligence, and can think on their feet. If you need some help with this, check out our post on how to how to hire rockstars who drive your business forward.

It also contributes to outsourcing some of your customer service to companies who can be there for your customers 24/7. One way to do that is to hire a virtual receptionist. That way, someone will always be there to talk to your customers when they need it the most.


In business, it’s so often the little things that count. By showing some genuine customer appreciation, you can automatically set yourself apart and help elevate your business.

What are some of your other favorite customer appreciation ideas? Let us know in the comments below!