No business can afford to upset their customers. And to keep your customers happy, you need to deliver what they need, when they need it, and how they need it. You have to put your best foot forward to cater to their needs and resolve their issues at the earliest.
The good part is the way you interact with and engage your customers is evolving. Even if you’re away, you can be available for your customers 24×7 by deploying AI-powered chatbots.
The role of AI chatbots goes beyond customer service operations. With the advancements in technology, these bots can do a lot more for your business. This includes engaging your customers, recommending products they’re likely to be interested in, upselling and cross-selling, assisting with checkout, and providing instant resolutions.
Let’s take a look at some of the most effective ways to use AI chatbots to improve customer experiences and win more business.
Offer Quick & Reliable Resolutions 24/7
Customers value brands that offer friendly services, knowledgeable help, exceptional shopping experiences, and quick resolutions.
By deploying AI chatbots, you can:
- Help consumers discover the products they’re looking for.
- Answer basic questions instantly 24/7.
- Reduce wait time and prevent to-and-fro email conversations.
- Assist customers through the checkout process and other issues they may face while shopping on your site.
The best part is it’s easy to create and deploy a bot for engaging your customers. You just need to choose a reliable chatbot solution and get started. Most platforms offer a lot of customization options to help you build a powerful bot for your business.
Engage Customers on Social Media
Chatbots are no longer limited to websites. They have entered the social space too.
Customers often reach out to brands on social media platforms. By using Messenger bots, you can easily engage more customers on Facebook and other social networks.
Along with offering 24/7 support, you can also use these chatbots to send timely and personalized messages to your customers based on their past interactions with your brand. You can use them to empower your marketing activities on social media and generate more leads and conversions.
For example, Pizza Hut’s chatbot allows customers to easily order pizza for delivery or takeout via Facebook Messenger and Twitter.
Image via Social Media Today
In fact, customers can also reorder their favorite pizzas and check out ongoing deals and offers by interacting with the bot.
Businesses are constantly experimenting with new ways to leverage chatbots to keep their customers happy and satisfied.
You can also integrate your chatbot with Facebook Messenger to have engaging customer conversations and upsell and cross-sell your products, thereby, increasing sales. Pairing up your chatbot strategy with other powerful tools to grow your business on Facebook is also a good idea.
Assist Your Customers with Shopping
When customers visit your physical stores, you provide them with assistance to help them find a product to their liking. This increases the likelihood of conversions.
But what about offering comfortable online shopping experiences?
You can use intelligent, AI-powered chatbots to assist your customers virtually. With AI and machine learning, smart chatbots can:
- Ask for your customers’ style preferences and other needs.
- Show them products based on their tastes.
- Allow them to compare options and prices.
- Upsell and cross-sell related products.
- Recommend new products based on their past shopping behaviors.
- Offer custom discounts on selected products to boost sales.
Overall, they can help you shorten the sales cycle.
The famous fashion brand, H&M, makes it easier for customers to shop. Their bot on Kik Messenger acts as an online personal stylist, ask questions to understand customers’ tastes, and gives useful recommendations.
Image via Squarespace
Ready to Improve Your Customer Experience with Conversational AI and Chatbots?
Chatbots are changing the way brands interact with customers. If you aren’t using chatbots yet, now is the time to do it.
You should use conversational AI and chatbots to strengthen your customer experience strategies. This will help you offer better shopping experiences and encourage people to buy from your brand.
Do you have any questions about using AI-powered chatbots efficiently? Share them with us in the comments below.