Wondering how much you should invest in cryptocurrency? This risky but high-upside asset class has generated significant gains in recent years, so allocating a segment of an investment portfolio is worth considering.

The purpose of this guide is to explore how much to invest in cryptocurrency in 2023.

How Much to Invest in Crypto for Beginners – Key Tips

Before delving into our comprehensive analysis, consider the key points below when asking the question –  how much to invest in cryptocurrency?

  1. Budget and Disposable Income: First and foremost, when evaluating how much to invest in cryptocurrency, investors should assess their current monthly budget. Consider fixed and variable expenses such as rent, mortgage payments, utilities, and food – to assess the level of disposable income available at the end of each month. Cryptocurrency investments should not exceed this figure.
  2. Avoid Debt: It goes without saying that investors should never consider taking on debt to invest in cryptocurrency. After all, if the value of the cryptocurrency portfolio declines, the investor will still owe the lender the full amount borrowed.
  3. Diversify: There are many thousands of cryptocurrencies available to buy online. This makes it a seamless task to create a diversified portfolio of cryptocurrencies. Moreover, investors should also explore other, more established asset classes too – such as bonds, stocks, and commodities.
  4. Dollar-Cost-Average: Another metric to consider when assessing how much to invest in cryptocurrency is the frequency and size of each investment. Rather than investing one lump sum, it can pay off to a dollar-cost average. This means drip-feeding small amounts into cryptocurrency at the end of each month. Some crypto exchanges support recurring buy orders which can assist with a dollar-cost averaging strategy.
  5. Time in the Market: Cryptocurrencies operate in a cyclical industry, meaning that there are extended bearish and bullish cycles. This means that it can take many years to see a return on the investment. With this in mind, investors should consider how long they are willing to hold on to the cryptocurrencies purchased.
  6. Liquidity: It is also important to assess the availability of liquidity when evaluating how much to invest in cryptocurrency. While top-100 cryptocurrencies generally attract vast sums of liquidity, this often isn’t the case with smaller projects. Investing in a cryptocurrency with an insufficient level of liquidity can make it challenging to cash out.
  7. Consider Investing in Low-Cost Presales: Another consideration to make when assessing how much to invest in cryptocurrency is presales. This enables investors to buy new cryptocurrencies issued by a start-up project.

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How to Decide How Much Money to Invest in Cryptocurrency

So that begs the question – How much should I invest in cryptocurrency?

As per the key takeaways above, there are seven core strategies that can be undertaken to assess suitable cryptocurrency investment stakes.

Read to determine how much to invest in crypto.

1. Budget and Disposable Income

Before electing to buy cryptocurrency, investors should spend ample time assessing their personal financial circumstances. The overarching objective here is to write down the figures in terms of monthly outgoing and disposal income. The focus should be on core expenses such as:

  • Rent or mortgage payments
  • Food and other household essentials
  • Utilities
  • Travel
  • Etc.

After assessing fixed and variable expenses, investors should then be able to identify how much disposable income is available. This essentially refers to the amount of cash available to an individual or couple after all core expenses and outgoings are comfortably covered.

For example, if somebody earns $3,500 after tax and $1,500 in monthly expenses, this leaves $2,000 worth of disposable income. As we briefly noted earlier, cryptocurrency investment stakes should only come from what’s available at the end of each month.

2. Avoid Debt

The next consideration to make when assessing how much to invest in cryptocurrency is to ensure that debt is avoided. This is super-important, as it can be tempting to buy Bitcoin with a credit card or through a loan to maximize investment stakes. However, it is also important to remember that cryptocurrency prices can go up as well as down – for extended periods of time.

  • For example, let’s say that somebody decides to invest in cryptocurrency with a credit card that comes with an APR of 25%.
  • The investor decides to max out the card at a value of $10,000
  • At the time of the investment, Bitcoin is trading at $63,000
  • When the credit card statement arrives, Bitcoin is trading at $47,000 – representing a decline of 25%
  • This means that the $10,000 investment is now worth just $7,500
  • However, the investor still owes the credit card company $10,000 – in addition to interest if the full amount isn’t paid off.

As per the above example, the investor is in somewhat of a complex situation. If they are forced to sell their Bitcoin to cover the credit card statement, they will do so at a 25% loss. The investor could sell just a small segment of the Bitcoin to at least cover the minimum credit card balance requirement.

However, in doing so, this would then attract interest and perhaps a stain on the investor’s credit score. In the above example, Bitcoin dropped by 25% – which is, of course, a sizable decline. However, Bitcoin has since declined by 70% from its former all-time high of $69,000. As a result, this should further demotivate people from investing in cryptocurrencies with debt.

3. Diversification 

Ever wondered how much Bitcoin should I buy right now? So far, in attempting to answer the question – how much should I invest in crypto? – we have discussed budgeting, disposable income, and avoiding debt. Next, we can talk about one of the best crypto tips of them all – diversification. This investment strategy isn’t exclusive to cryptocurrencies but virtually all asset classes.

top 10 coins by market cap

The main concept is that diversification ensures that investors do not put all of their eggs into one basket. In this regard, there are two factors to consider. First and foremost, investors should diversify within the cryptocurrency space itself. After all, there are thousands of cryptocurrencies to choose from across many different project types.

This means that creating a diversified portfolio is a relatively straightforward task.

Let’s start by looking at a quick example of why diversification is important:

  • Let’s suppose that the investor has $5,000 to invest in cryptocurrency.
  • An inexperienced investor may elect to allocate the entire $5,000 by investing in Bitcoin.
  • This would represent that they are overexposed to just one market (not to mention one cost price).
  • Nonetheless, the $5,000 investment is made at a time when Bitcoin is priced at $60,000
  • A few months later, Bitcoin is worth just $30,000 – so that’s a decline of 50% from the original cost price
  • As a result, the investment portfolio is now worth half – at $2,500

In other words, the example above highlights the risk of having a portfolio that is over-exposed to just one cryptocurrency.

Now let’s explore how things could have been different had the investor diversified their portfolio:

  • As per the above, the investor has $5,000 in capital
  • This time, the investor allocates just 20% of the portfolio to Bitcoin
  • In addition to this, the investor allocates 40% to top-10 projects, such as Ethereum, BNB, Cardano, and Solana.
  • The remaining 40% is investing in crypto presales

As per the above, the investor has allocated funds to a wide number of cryptocurrencies across many different market capitalizations.

This means that while Bitcoin might underperform, other cryptocurrencies within the portfolio have every chance of generating notable gains. As a result, the overall value of the portfolio could cover the Bitcoin losses and actually provide the investor with an upside.

4. Dollar-Cost-Average

Dollar-cost averaging is another proven strategy that will help answer the question – how much should you invest in cryptocurrency? This strategy is utilized by many seasoned investors that wish to adopt a long-term ‘buy and hold’ strategy. Dollar-cost-averaging will therefore not be suitable for short-term traders.

Nonetheless, the main concept with dollar-cost-averaging is to enter the cryptocurrency markets gradually, by investing slow and steady amounts at fixed periods. This can be something as simple as allocating $100 at the end of each month. In taking this approach, investors no longer need to worry about timing the market, not to mention shorter-term volatility.

Ethereum to USD Chart

This is because dollar-cost-averaging supports the long-term game, not least because each investment will attract a different cost price. Since the creation of cryptocurrency in 2009, there are many examples that support the effectiveness of dollar-cost-averaging.

  • For example, in 2017, Ethereum went from just $8 to $1,300.
  • After hitting a then-all-time high, Ethereum declined to lows of $85.
  • This represents a decline of 93%.
  • However, fast forward to 2021 and Ethereum hit new highs of almost $5,000.
  • This means that from the lows of $85 in 2018, Ethereum went on to witness gains of over 5,700%.

The key point here is that by dollar-cost-averaging Ethereum over the course of several years, the investor would have generated significant gains. Irrespective of whether the cryptocurrency was on an upward or downward trend, the dollar-cost-averaging strategy will continue to inject capital each and every month. But does this mean that Ethereum is a good investment in 2023?

When the cryptocurrency was on a downward trend, the investor would have purchased Ethereum at a discounted price. And when Ethereum was on a bull run, the investor would have seen the value of their portfolio rise for an extended period. The best thing about dollar-cost averaging is that it fully aligns with the other strategies that we have discussed so far.

For example, dollar-cost-averaging stakes can align with the investor’s budget and disposable income. It can also align with diversification, as each month the investor can allocate their funds to a basket of different cryptocurrencies. Therefore, when assessing how much to invest in cryptocurrency, dollar-cost-averaging is crucial.

5. Time in the Market

Another assessment to make when evaluating how much to invest in cryptocurrency is the amount of time to spend in the market. As we discussed in the section above, long-term investors generally do much better than those that try to time the market based on current trends.

  • For example, in Q1 2020 – when covid-19 was declared a pandemic, the value of Bitcoin went from approximately $10,000 to just $5,000 in a matter of days.
  • This resulted in many investors panic selling at a 50% loss.
  • Those that avoided selling would have then enjoyed an extended bull run that result in Bitcoin hitting highs of $69,000.

The key point here is that while long-term strategies are typically the best way to go, this won’t be suitable for everyone. The reason for this is that it can take several years for cryptocurrencies to generate a return – if at all.

For instance, it took Bitcoin nearly three years to regain the $20,000 all-time high that it initially generated in December 2017. During this timeframe, many investors opted to sell – often because of a requirement for capital. And if this is the case, investors needing access to fast money might be forced to sell their cryptocurrencies at a loss.

This is why it is important to be realistic about the amount of time that investors remain in the cryptocurrency market. Those that are looking to make short-term gains might be more suited for crypto day trading or presale campaigns. The latter enables investors to buy a newly launched token at a discount before it is listed on an exchange – more on this later.

6. Liquidity

Liquidity is an important factor to consider irrespective of the asset class – whether that’s crypto, stocks, ETFs, or commodities. This refers to the amount of capital that a specific market attracts and how readily the investment can be sold.

For example, Bitcoin and Ethereum are both highly liquid digital assets. Over the past 24 hours alone, Bitcoin and Ethereum have attracted $55 billion and $23 billion in trading volume. This results in two crucial outcomes. First, investors can cash their Bitcoin or Ethereum tokens out at any given time – meaning that there will never be an issue finding a buyer.

Bitcoin trading volume

Second, due to the sheer amount of trading volume in the market, investors can sell their Bitcoin or Ethereum at a fair price, without needing to worry about slippage or wide spreads.

  • Now let’s compare this to a small-cap project like World Mobile Token – which as of writing carries a market capitalization of $40 million.
  • Over the prior 24 hours of trading, World Mobile Token attracted just over $567,000 worth of daily trading volume.
  • This means finding a suitable buyer when attempting to cash out can be challenging.
  • Furthermore, with such a small amount of liquidity, selling a sizable number of tokens is likely to result in a major drop in value.

Now, this isn’t to say that investors should avoid smaller projects with low trading volumes. On the contrary – as we cover shortly,  smaller projects often represent the best crypto winter tokens to buy.

The key point is that the investment portfolio should also contain larger-cap projects like Bitcoin and Ethereum. This will ensure that at any given time if the investor needs access to fast cash, there will always be enough liquidity in the market to achieve this goal.

7. Consider Investing in Low-Cost Presales

Leading on from the above section, we can now discuss presales in the context of how much to invest in cryptocurrency.

Crypto presales – otherwise refers to as ICOs (initial coin offerings), enable newly launched projects to raise capital from outside investors. The investor will invest a popular cryptocurrency into the presale – such as Bitcoin or Ethereum. And in return, the investor will obtain the project’s new, native cryptocurrency.

In this regard, presales are somewhat similar to the best upcoming IPOs (initial public offerings). This is because early investors in the IPO will typically get the best stock price possible. This is also the case with crypto presales. Meaning, that early investors can buy the respective cryptocurrency at the lowest price, subsequently resulting in an upside once it is listed on an exchange.

How Much Should I Invest in Crypto? What Top Crypto Investors Say

In addition to the seven tips outlined above, we also explored the viewpoints of leading investors and analysts in terms of how much to invest in cryptocurrency.

We found that the vast majority of market commentators suggest a conservative approach to cryptocurrency, in relation to more established assets that carry a lower-risk profile. For example, most commentators suggest limiting the portfolio to just 5% in cryptocurrencies, with the balance made up of growth and dividend stocks, index funds, bonds, and commodities.

  • Some commentators argue for an even lower allocation of just 2-3% of the portfolio.
  • Mark Cuban, on the other hand, goes one step further by suggesting that retail clients should only invest amounts into cryptocurrency that they are prepared to lose.
  • This represents solid advice, considering that many cryptocurrencies are trading at lows of 90% or more when compared to prior all-time highs.

More bullish cryptocurrency analysts suggest a more aggressive approach, especially for those under the age of 35. This is because younger investors can take more risk when building a portfolio, considering that they have many years to recover losses in the event the respective cryptocurrency investments do not go to plan.

Ultimately, however, investors should make their own minds up when it comes to assessing how much to invest in cryptocurrency. Investors should explore all of the core points we have discussed on this page – such as budgeting, disposable income, diversification, dollar-cost averaging, and time in the market. Also see our guide to the best crypto courses that teach beginners everything there is to know about cryptocurrencies.

What Percentage of Your Portfolio Should be Crypto?

As per the above section, there is no hard and fast answer when it comes to the best crypto portfolio allocation. It all boils down to personal goals, tolerance for risk, and crucially – how much money investors are prepared to lose.

With that being said, a report by the Chartered Financial Analyst (CFA) yielded some very interesting results that show portfolios don’t need to be over-exposed to crypto to see notable results.

The CFA study showed that between January 2014 and September 2020, allocating just 2.5% to Bitcoin outperformed traditional portfolios by 24%. This is impressive considering the small percentage allocated.

But once again, the specific percentage allocation should be determined on a case-by-case basis. The most important thing is that investors avoid investing more than they can afford to lose.


In summary, there are many strategies that can be taken when assessing how much to invest in crypto. This includes diversification, budget analysis, dollar-cost-averaging, and portfolio management.

It is also worth exploring low-cost, high-upside crypto presales that offer discounted prices on their respective digital assets as a reward for investing in the project early.

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