Drumming up attention for an ICO can be challenging, especially given the ultra-competitive environment that the cryptocurrency market has become. Fortunately, there are marketing agencies that specialize in this task, employing various tactics and strategies to inform potential investors about the ICO.
This guide will discuss the best ICO marketing agency available today, exploring some of the top companies operating within the sector before highlighting what these companies can offer and the benefits of partnering with one.
Alternatively, you might also want to check out our guide on the best financial PR agencies in 2023.
Top ICO Advertising Companies Reviewed
For those interested in advertising a coin ICO, the agencies listed above offer a vast array of services and strategies that can drum up attention and help generate the highest amount of investment. Let’s dive in and explore each of these agencies individually, touching on who they are and what they do:
1. CryptoPR – Overall Best ICO Marketing Agency
Our pick for the best ICO marketing agency is CryptoPR. CryptoPR is a London-based ‘marketing accelerator’ that has experience in various areas of the crypto market, such as exchanges, NFTs, wallets, and ICOs. This agency was launched in 2021 and has grown rapidly since, having already worked on a selection of exciting projects.
One of the most notable projects that have partnered with this ICO marketing company is Lucky Block. Lucky Block is a new crypto project launched in early 2022 that became the fastest-growing coin ever, reaching a $1 billion market cap in just a few months. LBLOCK, Lucky Block’s native token, was listed on PancakeSwap and went on to produce quadruple-digit returns for pre-sale investors.
CryptoPR has also worked with the exciting NFT brand Silks and the innovative crypto-interest platform, AQRU. The company’s ICO marketing services even helped raise $750,000 for DeFi Coins, a new decentralized finance ecosystem complete with a DEX and native token.
One of the reasons that CryptoPR is our pick for the best ICO marketing agency is due to the company’s strong network of partner websites. Many of CryptoPR’s sites rank first on Google for various crypto-related terms, meaning that partnering with this agency can help drive large volumes of traffic to a project. Furthermore, CryptoPR has also worked with some of the best crypto exchanges in the business, such as eToro, Binance, and Crypto.com.
But what ICO marketing services does CryptoPR actually provide? Let’s dive in and take a closer look:
Press releases are a vital component of the marketing strategy for many new crypto projects due to the increasingly digitized reading habits of various demographics. CryptoPR has exclusive partnerships with a diverse selection of leading websites operating within the crypto niche, such as Bitcoin.com, Coin Telegraph, Benzinga, Inside Bitcoins, and more. These websites have high rankings on Google and can help drive attention to a project’s ICO.
NFT Promotion & Shilling
For projects that plan on launching NFTs in the future, then CryptoPR can also help with this. The company offers celebrity endorsement and shilling services that can help get an NFT collection promoted on leading media outlets. What’s more, CryptoPR offers flexible timeframes to suit each project’s needs, ranging from two weeks to six months, making it one of the best NFT marketing agencies to partner with.
Advertorials & Features
Another of the ICO digital marketing services offered by CryptoPR is advertorials and features. This service allows provides visibility on some of the biggest comparison and review sites – many of which have millions of daily visitors. As such, this approach will help increase a project’s visibility to the target demographic and increase funding possibilities.
Alongside the services listed above, CryptoPR also provides various supplementary services, including banner ads campaigns, comparison listings, and even international campaigns. CryptoPR has operations in countries worldwide, including the UK, France, the US, Australia, and South Africa.
Minimum PR packages start at $5,000, although most clients spend an average of $50,000 on their campaign. For those who wish to begin ICO online advertising with CryptoPR today, the steps below highlight how to do so:
- Step 1 – Submit Project: You can easily submit your project through CryptoPR’s online contact form, after which a team member will contact you within 24 hours to discuss your needs.
- Step 2 – PR Creation: Once all the details have been ironed out, CryptoPR will connect with leading journalists to create your PRs.
- Step 3 – Publish Content: After the content has been created, CryptoPR will publish it on a selection of the agency’s partner websites, producing immediate visibility for your project.
2. AmaZix – Leading Crypto Marketing Agency Specializing in ICO Targeted Advertising
Another of the best ICO advertising agencies to consider is AmaZix. AmaZix is a blockchain marketing and advisory company that offers various solutions that can drive attention to a new project. The company has experience in many areas of the crypto market, such as DeFi, NFTs, and ICOs.
AmaZix boasts partnerships with many leading companies within the blockchain arena, ensuring the company can offer an array of high-end services. These companies include Bancor, Bitcoin Suisse, Certik, and more.
In terms of service specifics, AmaZix offers pre-ICO advisory strategies, ICO campaign management, and post-ICO strategies. Alongside ICO-based services, AmaZix also helps run crowdfunding campaigns and bounty campaigns, and can even handle social media marketing. The actual services are tailored toward each project’s unique needs and budget.
AmaZik allows development teams to book a free consultation through this agency’s website. AmaZix states that they do not employ hard-selling tactics, ensuring there’s no pressure to proceed if things don’t click. Alternatively, AmaZix can also be contacted through the ‘live chat’ feature on their website to get more information before proceeding with a consultation.
3. Blockchain App Factory – Top ICO Marketing Agency with a Vast Array of Services
Blockchain App Factory is one of the best ICO marketing companies that offer services for all stages of the ICO process. This agency provides end-to-end solutions that have helped it become one of the go-to companies when projects are looking to launch a new coin.
Blockchain App Factory offers ICO development, IDO development, and STO services, ensuring an option for all project types. For ICOs specifically, Blockchain App Factory provides fully-customized services that aim to take the project from the design stage to the launch phase within just two weeks.
Not only does Blockchain App Factory handle the token development, but the agency also handles the marketing aspect once the token is ready to go. This included a fully-fledged marketing plan, along with a whitepaper, press release kit, and investor presentation. Blockchain App Factory even offers bounty management and coin price pump services to boost results.
Blockchain App Factory’s packages start at $20,000, although they can span up to $100,000 for clients looking for full-spectrum support. However, the agency’s ‘live chat’ feature can help development teams decide whether it would be a suitable partnership, with scope to set up an initial consultation to discuss further.
4. NinjaPromo – Best ICO Marketing Agency for Credibility
For projects looking to make money with cryptocurrency through an ICO, NinjaPromo is also worth considering. NinjaPromo is a full-service marketing agency based in London and New York that aims to drive measurable and sustainable growth. This agency not only works with crypto projects but also delivers results within the B2B, FinTech, and start-up niches.
NinjaPromo focuses on SMM and community management by deploying a range of results-driven services, including influencer marketing, email marketing, paid media, organic social, website design, and more. This agency has worked with many well-known brands, including BitForex, NDAX, and Ulotto.
Within the crypto niche, NinjaPromo can help with all aspects of setting up a project’s ICO, including legal advisory and UX/UI development. Once launched, NinjaPromo offers 24/7 community management services, along with social media management and content marketing.
NinjaPromo allows companies to schedule a free 15-minute discovery call through the agency’s website. During this call, a team member will discuss the project and present some potential solutions that could be used within the broader marketing strategy.
5. Flexe.io – Respected ICO Marketing Agency with Over 500 Clients
Concluding our list of the best ICO marketing agencies is Flexe.io. Flexe.io is a full-stack marketing and PR agency working exclusively with crypto and FinTech companies. This agency has worked with over 500 clients and employs 50 industry-leading professionals to help organizations achieve their goals.
Flexe.io offers over 30 services that can boost the visibility of an ICO. These include Discord promotion, use of crypto influencers, Facebook ads, email marketing, and more. Flexe.io can also help get a token listed on various leading DEXs, such as Uniswap and PancakeSwap.
In terms of clients, Flexe.io has worked with many leading brands within the crypto space, including Nexum, eMoney, and ApeSwap. The company’s website has an array of testimonials that touch on what the company does and how it has helped drive attention to each client’s project.
Flexe.io even has partnerships with over 150 business and crypto media outlets, including Forbes, Coin Telegraph, Bitcoin.com, and more. Flexe.io can be easily contacted through email, WhatsApp, or Telegram – with all enquirers receiveing a free Crypto Influencers guide just for doing so.
Why Use an ICO Marketing Agency?
When searching for the best ICO advertising agency, it’s essential to understand why people partner with these companies. After all, entities may research their services and realise that they can do them themselves – yet this approach often results in sub-standard results.
With that in mind, presented below are some of the key benefits of working with one of the best crypto marketing agencies when promoting an ICO:
Frees Up Time
One of the main benefits of partnering with any kind of blockchain marketing agency is that it frees up time for developers to focus on other aspects of the project. Marketing can be a time-consuming endeavour, so letting a third-party handle it can ensure development teams can leverage their expertise in other areas of the project.
Furthermore, these agencies can often step in whenever a team needs them to. So, even if a team decides to handle marketing initially and it doesn’t work out, agencies can easily be contacted to help out in a swift manner.
Can Benefit from Professional Insight
By partnering with the best ICO marketing agency, a team will gain access to a fantastic resource when it comes to many areas related to promotional activities. This ties into the previous point, as it can be time-consuming to learn about these areas – meaning less time is spent working on essential areas of a project.
These agencies are unbiased and objective, so they can point out areas may that need improvement. For those who already have a marketing strategy in place, ICO marketing agencies can help determine whether it is working and suggest changes that may impact results.
Idea generation is one of the most critical aspects of a marketing strategy, yet balancing the creative side of things with administrative or networking duties can be challenging. Thus, by handing idea generation over to a marketing agency, development teams can benefit from their expertise and receive suggestions and tactics that they may not have thought of.
Can Be More Cost-Effective
Perhaps counterintuitively, partnering with an ICO marketing agency can be more cost-effective than going without one. There are many reasons for this, but the main one is that it removes the need to hire an in-house marketing team to handle promotional activities.
This means that teams do not need to worry about salaries or employee benefits, as they will be outsourcing marketing activities to a third party. In addition, since these ICO marketing agencies are highly-skilled, development teams will likely save even more money since many marketing campaigns tend not to get the necessary results the first time around.
Easy to Scale
Finally, partnering with the best ICO marketing agency, rather than handling promotion in-house can ensure that the project will scale effectively when the time comes. If a team opts to hire an in-house marketing department, training costs and additional hiring expenditure must be factored in – which can add up quickly.
Marketing agencies like CryptoPR have experience working with projects of all sizes, meaning that if an ICO begins small and expands rapidly, then it isn’t an issue.
What Can ICO Advertising Agencies Offer?
Many of the best altcoins began with a small ICO that provided the foundation necessary to expand rapidly. However, the crypto market has become ultra-competitive over the last few years, meaning that getting people to pay attention to a project rather than others can be challenging.
Fortunately, the best ICO advertising agencies have various services at their disposal to help a project stand out from the crowd. Let’s take a look at some of these services below:
Press Releases (PRs)
As noted by Cision.com, press releases remain one of the most effective ways to establish relationships with mainstream media outlets and establish credibility for a project. Press releases are particularly effective when deployed on leading websites, as they boost credibility and help drive traffic to the project’s landing page.
The best marketing agencies will partner with many leading media outlets, ensuring that as many people see the relevant content as possible. An excellent example of this is the PR service offered by CryptoPR, which allows entities to have their content published on well-known outlets, including Bitcoin.com, Coin Telegraph, and Inside Bitcoins.
Social Media Management
There’s no doubting social media’s impact on a project’s success, as it remains one of the most widely-used pathways to gaining information on an ICO. Platforms such as Twitter and Reddit have helped provide a platform for success for many projects – meaning that attention must be paid to this channel.
ICO marketing agencies can handle social media strategy, helping build a strong community of engaged individuals. What’s more, these agencies can also help analyse results and optimize the overarching strategy.
Tying into the previous point is influencer marketing. Most of the best crypto YouTube channels highlight that certain YouTubers can generate hundreds of thousands (or even millions) of views on their videos within a short timeframe. This also goes for Instagram and Twitter – both of which are widely used within the crypto industry.
ICO advertising agencies can partner with leading influencers within the crypto niche, which is optimal since the influencer’s audience will already be interested in the content being put out. What’s more, the audience will likely place greater emphasis on what the influencer has to recommend due to the built-in ‘trust’ from following them.
According to Statista, there were more than 4.1 billion email users worldwide in 2021 – although this number is expected to grow to over 4.5 billion by 2025. Due to this, email marketing is a crucial component of drumming up attention for an ICO, yet it can be challenging to do effectively.
This is where ICO marketing agencies can help, as they can help email promotional activities stand out. Much like with social media management, these agencies can also monitor results and make any tweaks they deem necessary.
Banner Ads Campaigns
Finally, these agencies can also help run banner ads campaigns to advertise a business and generate traffic to a specific website. Banner ads have been a popular advertising method since the 1990s as they can increase brand awareness and produce leads.
Marketing agencies like CryptoPR can provide various banner options and numerous sizes to ensure a project can get its brand message across in a streamlined manner. Agencies will also work with the development team regarding placement and the outlets used.
Best ICO Marketing Agency – Conclusion
In summary, this article has sought to discuss the best marketing agency for ICO projects by reviewing several leading companies within the space. By absorbing the information in this article, pre-ICO companies will have a clear understanding of their options – ensuring marketing strategies are deployed in the most effective way possible.
For those looking to begin marketing an ICO today, we’d recommend partnering with CryptoPR. As touched on earlier in this article, CryptoPR offers a suite of high-end services that can ensure a pre-ICO project is made visible to a specific target demographic. What’s more, CryptoPR will respond to all enquiries within 24 hours, at which point an account manager will be in contact to discuss next steps.