IMPT is an exciting new green project that rewards consumers for shopping with companies that have a focus on making the world a better place.

They hope to do this with their innovative shopping platform, that is focused on uniting the worlds of green spending with carbon credits and cryptocurrencies, and thus far they have been highly successful in attracting capital.

Rewarding green companies with high ESG scores

Over the course of the past few years ESG investing has been all the rage, with companies incentivized and mandated to allocate capital to other firms that behave in a responsible manner with regard to the environment.

The ESG industry has continued to grow exponentially over the course of the last decade, and the trend isn’t expected to stop any time soon.

ESG companies are companies that score highly (as verified by independent auditors) on a variety of metrics relating to environmental, social and corporate governance.

It is extremely important for companies to have high ESG scores in the now-politicized world of investing if they wish to attract capital.

There are now over 25,000 companies that have been onboarded to the IMPT platform through their affiliate programme, and this number is increasing dramatically with every month that passes.

Rewarding green consumers for supporting these companies

Consumers who buy through the IMPT shopping app with any of the aforementioned companies are entitled to earn large cash back rewards denominated in the IMPT token.

Thus far, the team at IMPT have managed to onboard many of the largest companies in the world to their platform, including the likes of Amazon, Microsoft, and River Island.

This symbiosis of rewarding companies with an extra incentive to be green (more customers) as well as rewarding consumers with an extra incentive to be green (more carbon credits) means that the company can improve the state of carbon emissions on several fronts.

Redeeming IMPT for carbon credits

One of the ways that value is being driven to the project is by ensuring that the IMPT token is as scarce as it can possibly be.

For this reason, the process of redeeming IMPT rewards for NFTs as carbon credits requires that the IMPT be burned. This means that the more people who wish to use IMPT to acquire carbon credits, the more IMPT will be burned and taken off the market.

IMPT presale has now raised $12.4m

The IMPT presale has been going from strength to strength, and has now managed to raise an impressive $12.5m in its presale out of $26m.

The price of IMPT is increasing gradually with each stage of the presale, and will rise from $0.018 to $0.023 when the next stage of the presale is reached.

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