Binance Ronaldo

Binance exchange announced on Twitter an exclusive multi-year partnership with football icon Cristiano Ronaldo, to promote crypto and NFTs – potentially bringing more awareness of Web3 and non-fungible tokens to his 101 million followers.

Despite some crypto platforms such as Coinbase laying off staff, Binance has stated they are hiring and expanding during the current bear market. This surprise announcement shows an impressive commitment to cryptocurrency.

Cryptoassets are a highly volatile unregulated investment product. Your capital is at risk.

Ronaldo NFTs Planned

The Binance blog goes into more details of the Ronaldo partnership – stating that ‘the legendary Portuguese footballer will release multiple NFT collections on Binance.’

‘Binance is announcing an exclusive, multi-year NFT partnership with Portuguese footballing legend Cristiano Ronaldo. Through this partnership, Binance will launch a global promotion aiming to give Ronaldo’s fans an introduction to Web3 with a compelling entry point into the world of NFTs.

Over the course of the agreement, Binance and Cristiano Ronaldo will create a series of NFT collections for sale exclusively on the Binance NFT platform. The first NFT collection will be released later this year and feature designs created in collaboration with Ronaldo.

The Cristiano Ronaldo NFT collections will be available exclusively on Binance NFT’

The 37 year old Ronaldo has previously been an ambassador to online poker site PokerStars.

On his official Twitter (@Cristiano) Cristiano Ronaldo posted:

‘Proud to be partnering with @binance. Together we’ll give you the opportunity to own an iconic piece of sports history.

I’m excited to take this journey with all of you. Let’s change the NFT game with #Binance.’

Twitter users reacted well to the news, recognizing it could help NFTs and cryptocurrencies reach mass adoption. Sports NFT drops have been one of the most popular types of NFT releases, and a survey of US adults found 57% of sports fans have invested in digital assets such as crypto and NFTs.

Shortly after the Binance Ronaldo news, the Bitcoin price spiked back up to the daily EMA 8 at just over $21,000.

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