Hotels require a specialized CRM solution, as the hospitality industry has its own particular requirements. Most businesses require three things from CRM software — sales, service, and marketing — but hotels need operations too. That’s why it’s essential to find the very best CRM for hotels. 

To put together our list of the top 10 CRM systems for hotels, we’ve checked out their essential features, pricing, automation, and much more to help you work out which is right for your business. There are loads of providers out there, but here are the very best.

Hotel CRM Software: Top 10 for 2022

Before go into more detail on our top 10 CRM tools for hotels, here’s a quick list of the provider’s we’ve picked and what sort of businesses they’re best suited to:

  1. Salesforce — Overall best CRM software for hotels  
  2. Pipedrive — Best for sales automation
  3. Monday Sales CRM — Easiest initial setup 
  4. Zoho CRM — Best CRM for small hotels 
  5. Freshsales — Top user-friendly solution
  6. Zendesk Sell — Perfect for customer service
  7. HubSpot CRM — Top free CRM solution for hotels
  8. Less Annoying CRM — Best CRM for hotels on a budget
  9. Maximizer CRM — Ideal for medium and large hotels 
  10. Keap — Top pick for email marketing 

Best Hotel CRM Software Compared

So, that’s the top 10 best CRM for hotels. Below we’ll dive deeper and share a detailed review on each one, discussing its top features, pros and cons, pricing and more. 

1. Salesforce — Overall Best CRM for Hotels

Salesforce is the best CRM for hotels overall

Salesforce prides itself on being the world’s number one CRM, and it’s the clear leader when it comes to the best CRM for hotels. This fully integrated platform boasts continual app development and AI improvements, and has everything a hotel needs to get ahead. 

Starting price Free trial or free plan Support App Automation Notifications and alerts
$25/user/month (annual plan) Free trial Phone support, help center Android and iOS Yes Yes

Key features:

  • Customer perspective — Salesforce uses advanced data analytics that effectively lets you see the customer’s point of view. 
  • Dashboards and reports — These tools are fully customizable and incredibly helpful for your marketing campaigns.
  • AI-powered automation — Aims to increase guest loyalty and gain loyal customers.
  • Robust integration — You can easily integrate data from various systems into Salesforce.


  • Many integrations
  • Fully customizable dashboards
  • Large app marketplace
  • Time-saving from customer self-service
  • Easy to upgrade


  • Can get costly with added features
  • Steep learning curve for less experienced users


  • Essentials — $25/user/month (billed annually)
  • Professional — $75/user/month (billed annually)
  • Enterprise — $150/user/month (billed annually)
  • Unlimited — $300/user/month (billed annually)

You can’t find a better hotel CRM solution than Salesforce. It has everything your hotel business needs and more, all for an excellent price. 

2. Pipedrive — Best CRM for Hotels in Need of Sales Automation

Pipedrive is best for sales automation

Pipedrive is one of the top hotel CRM solutions you can use today, especially if you’re looking for advanced sales automation. It’s filled with unique features and enables hotels to easily run and improve their businesses. It even offers various integrations that means it should sync with your current tech stack. 

Starting price Free trial or free plan Support App Automation Notifications and alerts
$9.90/user/month (annual plan) 14-day free trial Live chat, email support Android and iOS Yes Yes

Key features:

  • Targeted promotions — You get to tailor your marketing promotions to specific groups of people (like couples) or events like birthday parties, and much more. 
  • Automatic guest updates — One of the best CRM software tools today, Pipedrive lets you send automatic updates on check-in times, room upgrades, and more. 
  • Health compliance — This tool helps you stay compliant with the latest health and safety declarations. 
  • High security — Pipedrive uses robust security measures to keep customer details safe. 


  • Easy communication 
  • Numerous important integrations
  • Good for budget buyers
  • Customizable dashboard
  • Email and call sync


  • No free plan
  • Limited features on the lower plans


  • Essential — $11.90/user/month ($9.90 per month when billed annually)
  • Advanced — $24.90/user/month ($19.90 per month when billed annually)
  • Professional — $49.90/user/month ($39.90 per month when billed annually)
  • Enterprise — $74.90/user/month ($59.90 per month when billed annually)

If you’re looking for a great automated sales CRM tool with many valuable features for hotels, then Pipedrive is definitely a strong contender. 

3. Monday Sales CRM — Best CRM Software for Hotels Looking for Easy Setup

Monday Sales CRM has the easiest initial setup

Monday offers a vast array of business solutions alongside its CRM tools. Additionally, it’s one of the best client management software on the market, and is quick and easy to set up. 

Starting price Free trial or free plan Support App Automation Notifications and alerts
Free or $10/user/month (annual plan) Free plan and free trial Contact form Android and iOS Yes Yes

Key features:

  • Email templates — You can easily create personalized emails that are automatically filled with customer information. 
  • Dashboards — Monday Sales CRM’s dashboards are fully customizable and can provide you with various instant insights.
  • Robust data organization — You can easily import data, merge duplicates, and more. 
  • Complete customization — Monday allows you to fully customize your tool from the very beginning.


  • Great email sync and tracking
  • Complete communication management
  • Good free plan
  • Smart interface design
  • Effortless to set up


  • No built-in marketing tools available
  • Cheaper plans lack storage


  • Free — Free plan for up to two users
  • Basic — $12.50/user/month ($10 per month when billed annually)
  • Standard — $17/user/month ($14 per month when billed annually)
  • Pro — $30/user/month ($24 per month when billed annually)
  • Enterprise — Custom pricing

Looking to quickly get going with a customizable and easy-to-use CRM? Monday Sales CRM is the perfect partner for your hotel business. 

4. Zoho CRM — Best CRM for Small Hotels

Zoho CRM is the best CRM for hotels of smaller sizes

Zoho CRM is an excellent tool that helps you manage many of your hotel’s day-to-day operations. It’s ideally suited for smaller businesses, but it can also benefit larger hotel chains.

Starting price Free trial or free plan Support App Automation Notifications and alerts
Free or $14/user/month (annual plan) Free plan and free trials Chat, email support Android and iOS Yes Yes

Key features:

  • Customized dashboards — Zoho offers fully customizable dashboards that will help you gain valuable insights into your business. 
  • Single-click checks — You can quickly check various crucial information on guests with a single click. 
  • Better customer service — Guests can use the app to make requests like meals and room switches. 
  • Flexible integrations — Zoho can easily integrate with Zapier, G Suite, PayPal, and much more. 


  • Highly customizable
  • Easy-to-use interface
  • Great workflow automation
  • Numerous integrations
  • Robust integration with other Zoho tools


  • Not enough features
  • Steeper learning curve than some of its rivals


  • Free edition — For up to three users
  • Standard — $20/user/month ($14 per month when billed annually)
  • Professional — $35/user/month ($23 per month when billed annually)
  • Enterprise — $50/user/month ($40 per month when billed annually)
  • Ultimate — $65/user/month ($52 per month when billed annually)

Zoho CRM is the best CRM for small hotels looking to elevate their customer relationship management strategies. 

5. Freshsales — Best User-Friendly CRM for Hotels

Freshsales is a top user-friendly solution

Freshsales is a great sales CRM tool from Freshworks, a company with several excellent business tools. It’s ideal if you’re looking for an easy-to-use solution that’s as robust as any CRM tool out there. 

Starting price Free trial or free plan Support App Automation Notifications and alerts
Free or $15/user/month (annual plan) Free plan and free trials  Chat, phone, email support Android and iOS Yes Yes

Key features:

  • Manual task automation — Freshsales lets you automate various manual tasks, such as making automatic bookings from live chat messages, emails, and web forms.
  • Customer engagement — You get highly effective personalized communication opportunities that help you improve customer retention. 
  • Integration with customer support — Freshsales easily integrates with customer service software so you can answer queries and solve problems faster.  
  • Metric tracking — The tool simplifies all sorts of complex data into simple metrics so you can follow everything more effectively. It’s also why it’s one of the best CRM software tools in Canada.


  • Incredibly easy to use throughout
  • Various AI and automation capabilities
  • Affordable high-tier plans
  • Built-in cloud phone abilities
  • Great mobile app


  • Not enough integrations
  • Limited free plan


  • Free plan — Includes the mobile app
  • Growth — $18/user/month ($15 per month when billed annually)
  • Pro — $47/user/month ($39 per month when billed annually)
  • Enterprise — $83/user/month ($69 per month when billed annually)

Looking for an easy-to-use CRM tool? The best choice is Freshsales from Freshworks, with its numerous automations and simple, elegant interface. 

6. Zendesk Sell — Best CRM for Hotels Looking for Better Customer Engagement

Zendesk Sell is perfect for customer service

Zendesk Sell is a modern CRM system from business software powerhouse Zendesk, which is known for improving customer support through its many solutions. The company’s CRM is ideal for all hotels looking to improve their customer service and engagement. 

Starting price Free trial or free plan Support App Automation Notifications and alerts
$19/user/month (annual plan) Free trial Phone, email support Android and iOS Yes No

Key features:

  • Sales engagement tools — These let you create customized emails, build prospect lists, and much more.
  • Email integration — You can sync your existing email and use advanced features like automatic tracking, alerts, templates, and more.
  • Call and text — The solution lets you instantly log and record calls, reference them, and send or receive texts directly. 
  • Centralized platform — Zendesk Sell includes a robust centralized platform where you can manage your guest information.


  • Quite easy to use
  • Knowledge base available
  • Compatible with all other Zendesk tools
  • In-built dialer
  • Numerous customization opportunities


  • Steep learning curve for non-Zendesk users
  • More complex than some of its rivals


  • Team — $25/user/month ($19 per month when billed annually)
  • Growth — $59/user/month ($49 per month when billed annually)
  • Professional — $125/user/month ($99 per month when billed annually)
  • Enterprise — $199/user/month ($150 per month when billed annually)

When you need a robust customer service-centric CRM tool, you can’t go wrong with Zendesk. This tool is also perfect for existing Zendesk users.

7. HubSpot CRM — Best Free Hotel CRM Tool

HubSpot CRM is a top free CRM solution for hotels

HubSpot is known for various business-friendly solutions, but it also offers one of the best CRM software for hotels on the market. It’s a paid tool like the others on this list, but its free plan is seriously impressive. 

Starting price Free trial or free plan Support App Automation Notifications and alerts
Free Free plan and free trials  Live chat, phone, email support Android and iOS Yes Yes

Key features:

  • All communications in one place — The HubSpot CRM has a universal inbox where you can store all of your communications. 
  • Reporting dashboard — The dashboard makes it easy to track the progress of every customer relationship. Plus, it’s incredibly well-designed and therefore very easy to use.
  • Robust integration — HubSpot has a whole suite of tools you can easily integrate, but it also offers more than 1,000 third-party add-ons and integrations. 
  • Bulk email campaigns — You can easily create, send, and analyze large bulk email marketing campaigns. 


  • Free forever for unlimited users
  • Live chat functions
  • Marketing tools
  • User-friendly solution
  • Countless integrations and add-ons


  • Expensive paid plans 


  • Free plan — Free forever for unlimited users
  • Starter — Starts at $50/user/month ($45 per month when billed annually)
  • Professional — Starts at $890/user/month ($800 per month when billed annually)
  • Enterprise — Starts at $3,200/user/month

If you’re looking for a free hotel CRM, then HubSpot’s CRM software is the way to go, as it’s one of the most robust free solutions on the market. 

8. Less Annoying CRM — Best CRM for Hotels on a Budget

Less Annoying CRM is the best CRM for hotels on a budget

The focus of Less Annoying CRM is to provide a minimalist solution for those needing a good CRM service. Most are complex, so Less Annoying tries to be the opposite, but it truly excels at being a perfect option for hotels on a budget. 

Starting price Free trial or free plan Support App Automation Notifications and alerts
$15/user/month Free trial Phone, chat support Web app Yes No

Key features:

  • Centralized calendar — Less Annoying CRM offers a simple calendar that includes all tasks and events in an easy-to-view manner. 
  • Robust customization — You get complete control over the CRM, but you don’t need an IT degree to customize it to your desires. 
  • Free updates — Less Annoying promises to provide future updates and install them automatically. 
  • Easy importing — You can quickly and easily import your client contact information into the Less Annoying CRM.


  • Easy to set up and use
  • Long free trial 
  • Google account connection
  • Low price and simple pricing system
  • Highly functional mobile app


  • Lacks advanced features
  • Lacks advanced reporting and analytics


  • Up to 10 users — $15/user/month
  • More than 10 users — Custom pricing

As well as being ideal for hotels on a budget, Less Annoying CRM is perfect for those craving a simple solution. The tool truly lives up to its name, eschewing the complexity of most CRM systems.

9. Maximizer CRM — Best CRM Software for Medium and Large Hotels

Maximizer CRM is ideal for medium and large hotels

Maximizer CRM has been going for decades, and built up an impressive reputation in that time. Of all types of businesses, it works best for mid and large-sized hotels and hotel chains. 

Starting price Free trial or free plan Support App Automation Notifications and alerts
$35/user/month Free trial  Live chat, phone support Android and iOS Yes Yes

Key features:

  • Automation — Maximizer CRM has robust marketing and sales automation capabilities. 
  • Instant reports — Maximizer’s reporting system is excellent as it provides very detailed real-time updates. 
  • Facilitated marketing — The campaign management features let you analyze customer behavior, use email templates, send bulk emails, and much more. 
  • Pipeline management — The robust pipeline features and tools let you manage pipelines proactively. 


  • MailChimp integration
  • Management system for documents
  • Detailed analytics
  • Entire CRM suite
  • Great automation capabilities


  • Slightly outdated user interface
  • No email integration


  • Small Office Edition — $35/user/month (billed annually)
  • Business Edition — $55/user/month (billed annually)
  • Professional Edition — $100/user/month (billed annually)

Running medium and large hotels and hotel chains has never been easier than with the Maximizer CRM solution. 

10. Keap — Best Hotel CRM for Email Marketing

Keap is a top pick for email marketing

Keap is, without a doubt, the best CRM for hotels looking for robust email marketing solutions. It boasts advanced marketing automation and personalization capabilities, and has other great features too. 

Starting price Free trial or free plan Support App Automation Notifications and alerts
$129/two users/month (annual plan) Free trial 24/7 live chat support Android and iOS Yes No

Key features:

  • Automated lead capture — The feature lets you capture every lead automatically through lead forms, social media, landing pages, and more.
  • Mobile app — The app is robust and offers everything you need on the go, just like the desktop version. 
  • Free and easy migration — Keap’s experts can help you migrate your contracts, email templates, automation, and more. 
  • Various integrations — You can get thousands of apps and integrations like PayPal, Quickbooks, Gmail, and more. 


  • More than 2,000 integrations and apps
  • 24/7 customer support
  • Robust email marketing features
  • Many automation options
  • Excellent lead collection


  • Expensive lower plan
  • Time-consuming automation 


  • Pro — $169/two users/month ($129 per month when billed annually)
  • Max — $249/three users/month ($199 per month when billed annually)
  • Max Classic — Advanced plan with custom pricing 

Thanks to its robust email marketing tools and features, you can’t go wrong with Keap if you want to up your email marketing game. 

What Does the Best CRM Software for Hotels Do?

A CRM or customer relationship management system is software that helps businesses optimize lead management, sales, and marketing. A hotel CRM is the same thing, but with added or customized features for hotels. 

A hotel CRM system can help you improve your relationship with guests, build loyalty, boost marketing, and more. 

A typical hotel CRM offers a wide range of features and capabilities, including lead capture, marketing, API, follow-up options, a centralized dashboard, a mobile app, activity logs, reporting, telephony and email integration, automation, ticketing system, helpdesk, notifications, and more. 

To learn more about how CRM software solutions work, read our complete guide to CRM software.

What Are the Advantages of Using a Hotel CRM Software?

Before you choose the best CRM for hotels, you should learn about the advantages of these systems. That way, you’ll know what to look for in a hotel CRM solution and what benefits you’ll get by using one. 

Improved Customer Loyalty

A CRM system’s primary function is to help businesses build customer relationships. So, using a good CRM’s various features, you can improve your customer loyalty. 

CRM software allows you to create profiles of guests with detailed information. You can then use this data to offer a personalized experience that improves their satisfaction, retention, and loyalty. 

Learning Customer Behavior

A CRM won’t just accrue information on your guests’ transactions in the room but also on everything that happens in other parts of the hotel, most notably the restaurant. This information can help you find potential guests and enable you to build better-targeted marketing campaigns. 

Better Marketing Campaigns

The data you gather with the CRM tool can be used to form better marketing campaigns that are more targeted and personalized. The best CRM for hotels will also include various marketing features, so you can develop strategies and create whole campaigns. 

CRM systems often integrate emails, so you can also lead detailed email marketing campaigns there. Ultimately, there’s a very good chance you’ll both increase conversion rates and reduce your marketing costs. 

Easier Restructuring of Customer Benefits

Every hotel needs to restructure its customer benefits from time to time. However, this is generally a costly and slow process, so the accurate and detailed insights a good CRM provides can be indispensable in such an undertaking. 

Hotel CRM tools can give you insights into customers’ experiences, and you can use that information to build better loyalty and reward programs, guest benefits, and more. 

Better Customer Service 

Customer service is essential in the hospitality industry, and a great CRM can help you here as it has the capabilities to streamline your customer service. You can collect customer feedback and concerns within a system your employees can easily use to provide the exact type of customer support your guests require.

Countless Automations

A CRM system usually includes various automation capabilities that can automate many redundant manual tasks. You can set automated updates for guests, email notifications, thank you messages, and much more. 

If automation is vital to you, make sure to choose a CRM solution that offers robust automation features like Salesforce or Pipedrive. 

More Accurate Demand Forecasts

CRM systems also offer long-term benefits. If you use it for an extended period, you’ll be able to start utilizing past data and create more accurate forecasts of future demand. 

The CRM analyzes historical data to provide you with estimates of future demand. You can get these forecasts at any moment, so you’ll be able to make proper adjustments on time, which is massively useful during your hotel’s peak times. 

Employee Performance Tracking

A customer relationship management system can also monitor the performance of your employees. Many offer dedicated performance dashboards that give you an accurate picture of what each employee is doing and how well they contribute to the whole team. 

This can help you identify employees that require more training and reprimands if necessary. That way, as soon as the training is complete, they can finally start offering the type of service your that makes guests return again and again.

Conclusion — What Is the Best CRM Software for Hotels?

You’ve seen the advantages of CRM software tools for hotels and our picks for the best hotel CRMs in the business. Each solution has its own advantages, disadvantages, and crucial features. 

All of them have the power to help your hotel business, but our overall top pick is Salesforce.

This is the very best CRM for hotels because it offers a load of useful features at a very affordable price. 


What is a hotel CRM?

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Do hotels use CRM systems?

Do hotels really need CRM software?

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What are the disadvantages of using a CRM solution?

What are some of the best practices for using CRM software in hotels?


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