The modern digital age warrants every business needs to have an online presence, and the same applies to your automotive company. Customers today want the privilege of reaching out to their service providers from the comfort of their homes. For any company trying to boost its customer service and retention rate, customer relationship management tools are indispensable. 

The pain point is that there are hundreds of automotive CRM software claiming to be the best; how do you zero in on the best one for your needs? Surely, you cannot afford to lose time or money on the wrong tool. 

To make things easier for you, we did the legwork for you and handpicked the top 10 automotive CRM tools to foster customer satisfaction and loyalty, so make sure you read this article until the end.  

Best Automotive CRM Software: Our Top Pick for 2022

Dealer Socket is easily the best CRM software for a company in the automotive industry. 

Here are the standout features of Dealer Socket:

  • Allows you to create a personalized user experience for your customers.
  • Streamlines your workflow and helps automate repetitive tasks, and improves time management.
  • Simplifies customer communication and helps you improve customer engagement rate across multiple channels.
  • Offers other car dealership management services like digital marketing, website development, and inventory management.
  • The Dealer Socket team is extremely helpful and prompt and is ready to extend their assistance at any given stage.

Automotive CRM Software: Top 10 for 2022

Narrow down your search for the best automotive CRM software with our list of hand-picked automotive CRM software:

  1. Dealer Socket: Best Automotive CRM Software Overall
  2. Selly Automotive: Best Automotive CRM Software For Customer Communication
  3. Liveperson Automotive: Best Automotive CRM Software For Live Sales Interaction
  4. Salesforce Automotive CRM: Best Automotive CRM Software For Integration
  5. Pro Max: Best Automotive CRM Software For Customer Support
  6. Autoraptor: Best Automotive CRM Software For Automation
  7. Izmocars: Best Automotive CRM Software For Powerful Analytics  
  8. VinSolutions: Best Automotive CRM Software For Data Security
  9. Dealermine: Best Automotive CRM Software For Lead Mining
  10. Autosoft: Best Automotive CRM Software For Customer Management 

Best Automotive CRM Software: Compared 

Want to know more about our top 10 picks for the best automotive CRM software? Here are detailed automotive CRM software reviews:

1. Dealer Socket: Best CRM Software For Automotive Industry

If you are Looking for a CRM tool that is widely recognized and used by industry leaders, try Dealer Socket. Used by globally renowned car brands like Toyota and Kia, Dealer Socket offers a diverse suite of online automotive dealership management services, including CRM, DMS, equity mining, inventory management, etc. 

One of the best things about this tool is that it allows you to get on a discovery call with an expert before moving to the next step.

Special features

Dealer Socket offers both strategic and operative CRM. Under strategic CRM, it allows you to collect information about your target customer’s requirements and personalize their experience according to that. And under operative CRM, it helps you manage day-to-day business activities. 


Best Features

Here is what we love about Dealer Socket:

  • Automation: One of the most basic yet powerful features offered by Dealer Socket is automation, under which you can schedule repetitive tasks such that they get executed without your support.
  • Personalization: Double your chances of closing a deal and improve your ROI by personalizing the entire experience for your leads.
  • Better Communication: Don’t keep your customers waiting even for a second. To enable faster and better communication, Dealer Socket allows you to get in touch with your customers instantly regardless of your chosen device. 
  • Dealer Socket Team: Say you need additional assistance. In that case, you can easily reach out to the Dealer Socket team to seek operational, marketing, or product-based help. 


Dealer Socket does not reveal its pricing on its website. Reach out to its sales team for more details, including a custom quote.


  • Trusted by global leaders 
  • Discovery call for you to get started  
  • Automation for repetitive tasks
  • Additional help for the team


  • Doesn’t have a free trial or plan

2. Selly Automotive: Best Automotive CRM Software For Customer Communication

Selly Automotive is a popular CRM-cum-communication platform for independent car dealerships to look after internet inquiries on call, email, and text. It is best known for its modern approach to digital marketing for automobile brands. Currently, it serves RV, BHPH, independent and small dealers, as well as Powersports dealers. 

Special features

Selly Automotive focuses solely on catering to the incoming leads and converting them to customers, so its CRM services can be classified as operative. 


Best Features

Here is what we love about Selly Automotive:

  • Manage Communication: If your business has an online presence, you will most likely get queries from multiple channels, including calls, texts, and email. If you find managing them overwhelming, try Selly Automotive’s unified dashboard to access all pieces of data from one place.
  • Autoresponder: Selly Automotive allows you to automate responses to emails and text messages with its customizable autoresponder.
  • Call Transfer: If you want to manage your inbound calls better, use Selly Automative’s smart call routing feature to direct every incoming call to the concerned salesperson instantly.
  • Follow-up Work Plan: Get twice as many leads by following up with interested buyers on time. Use Selly Automotive’s customizable workflow feature for automated follow-up for the best results. 


Selly Automotive reveals its pricing only after you have attended its product demo.


  • Friendly customer support 
  • Comprehensive CRM features
  • Powerful automation features 
  • Adequate integration opportunity 


  • Too many app notifications  

3. Liveperson Automotive: Best Automotive CRM Software For Live Sales Interaction

Selling a car without a good salesperson to persuade your customers is an uphill task. In today’s world, when customers are increasingly shopping online, the lack of a salesperson often reduces the chances of finalizing the deal.

If this concerns you, Liveperson Automotive will be your friend. It offers a seamless real-time live chat service, allowing your team to connect with your potential customers better and close deals quickly and more efficiently.

Special features

Liveperson Automotive helps with operative CRM, under which it helps you focus on customer-centric processes like customer communication and query resolution. Also, its messaging and live chat solutions are available for both sales funnel and post-purchase service.


Best Features

Here is what we love about Liveperson Automotive:

  • Easy to Set Up: The best thing about Liveperson Automotive is that it’s user-friendly and easy to set up. The team also offers a free demo to help you get started.
  • Fast & Real-time Chat: Do away with long and boring email threads by switching to fast and real-time chats by Liveperson Automotive.
  • Attach Media Content: Often, textual content alone is not enough to convince a customer. With Liveperson Automotive, you can also attach images and videos to impress your leads, and that too, quicker. 
  • Trade-in Value Check: Trade-in values are one of the most important components of buying a new car. Liveperson Automotive seamlessly integrates with Kelly Blue Book and TradePending to fetch reliable trade-in value information.


Liveperson Automotive shares its pricing only on request.


  • Comes with a free demo
  • Easy to set up
  • Intuitive chat system
  • Seamless integration to simply trade-in value check


  • Features are limited to customer chat

4. Salesforce Automotive CRM: Best Automotive CRM Software For Integration

Surely you have heard of Salesforce Automotive CRM. After all, Salesforce is widely recognized as one of the finest business solutions catering to management, customer relationship management, analytics, and marketing automation. And like its other services, Salesforce Automotive CRM is flawless in every sense too, and offers automotive companies a comprehensive set of management services.

Special features

Salesforce Automotive CRM focuses on engaging with interested leads and managing sales, deals, and communication with buyers alone, so its CRM services can be categorized as operative.


Best Features

Here is what we love about Salesforce Automotive CRM:

  • Omnichannel Support: In the digital age, every public channel is an opportunity for lead generation. No matter where your leads come from, Salesforce Automotive CRM will collect all the data and store them in their centralized system.
  • Personalized Experience: Salesforce Automotive CRM allows you to store all the important information about each customer profile and simplifies communication to personalize the entire experience for your leads.
  • Multi-stage Support: Whether it is the first discovery call, test drive, or the final sale, Salesforce Automotive CRM will assist you at every step of a car deal.
  • Better Communication: The more touchpoints you can have with your customers during their journey, the better for your business. Using Salesforce Automotive CRM, you can reach out to your customers faster, offer them 24×7 support and solve their queries better. 


Here are the plans offered by Salesforce Automotive CRM:

  • Essential: $25/user/month
  • Professional: $75/user/month
  • Enterprise: $150/user/month
  • Unlimited: $300/user/month


  • Multichannel support
  • Boosts customer engagement
  • Brings together leads from all sources
  • Can integrate with other Salesforce tools


  • Doesn’t have a mobile app specifically for CRM

5. Pro Max: Best Automotive CRM Software For Customer Support

Pro Max’s primary purpose is to help your dealership sell more cars and secure more loyal customers. It does so by simplifying dealership management and streamlining your workflow to focus more on customer satisfaction. Along with basic CRM features, you can also use Pro Max to build websites, track calls, manage inventory, generate leads, etc.

Special features

Pro Max does three types of CRM: strategic, operative, and collaborative. The tool allows you to understand your customer needs and generate more leads, manage regular customer-centric processes to secure a deal, and use your analytical reports to make up for gaps in your service. 


Best Features

Here is what we love about Pro Max:

  • Multi-source Lead Tracking: Manually tracking your leads is a near-impossible task. That’s why Pro Max offers consistent and automatic tracking from multiple sources.
  • Follow-Ups: Don’t want to miss out on important leads? Create automated follow-ups to reach out to them in time and solve their issues faster.
  • Instant Marketing: Every touchpoint with your lead is an opportunity for marketing. Use integrated e-brochures by Pro Max to maximize your lead generation.
  • Pro Max Team Support: If at any point you feel overwhelmed by the sheer amount of work and think you can’t do it all alone, the Pro Max team will happily extend their assistance to you and take some burden off your shoulders.


Pro Max does not reveal its pricing on its website. That said, feel free to schedule a free demo with its team and get a custom quote from them. 


  • Maximize lead generation 
  • Track calls and leads from all sources
  • Power up your marketing game with e-brochures 
  • Adequate assistance from the Pro Max team


  • Display adjustment has limited options 

6. Autoraptor: Best Automotive CRM Software For Automation

Autoraptor is an all-in-one CRM software that looks after every step of your automobile sales process, be it organizing your leads, automating the sales process, or reviewing your performance with the help of dynamic insights.

One of the best features of Autoraptor is its top-notch customer support. What’s more, the Autoraptor team also simplifies onboarding for your team by offering training sessions on demand.

Special features

Based on the services offered by Autoraptor, we can deduce that it offers operative and collaborative CRM. One takes care of the customer-centric processes while the latter takes care of business optimization.


Best Features

Here is what we love about Autoraptor:

  • Scheduling & Reminders: Help your team increase their productivity by customizing your workflows, scheduling automated reminders and notifications, and creating custom action plans.
  • Text Messaging: Emails are undoubtedly invaluable. But if you want to reach out to your customers faster, consider switching to Autoraptor’s extremely quick text messaging feature. 
  • Custom Templates: Want to improve your engagement rate and make more customers click on your emails? Use customized templates to keep your emails fun yet informative.
  • Smart Filters: Finding individual customer details through tons of customer data might seem impossible, but it’s not if you use Autoraptor’s smart filters. Sift through tons of customer data based on interest and status in a jiffy with the tool’s smart filter feature.


Autoraptor is not transparent about its pricing. Reach out to its team for more details.


  • Increases team productivity 
  • Custom email templates
  • Smart filters for quick search
  • Reminder and task scheduling 


  • The features of the mobile app are pretty limited 

7. Izmocars: Best Automotive CRM Software For Powerful Analytics 

A car dealership is not a linear business; it requires quite a few applications and external assistance to keep the business running smoothly. While CRM is an integral part of your car dealership, you might want to look for a tool that offers almost every functionality you will ever need for your company. And that’s exactly what Izmocars offers. 

Speaking specifically of its CRM tool, it focuses on managing your leads and building long-term customer relationships to improve both lead conversion and the lifetime value of a customer.

Special features

Considering the features offered under Izmocars’s CRM tool, it can be justly classified as an operative and analytical CRM tool since it takes care of both customer-centric daily business activities as well as data analytics.


Best Features

Here is what we love about Izmocars:

  • Lead Consolidation: Every communication channel can double up as a source for leads. Izmocars helps you gather all your leads from multiple sources and store them under one centralized system.
  • Better Communication: Whether you want to communicate through text, call, email, or social media, Izmocars will assist you in managing your leads in the channels of your choice. 
  • Customer Data: Want to know your customers better? Izmocars keeps a record of your customer’s personal data and communication history with your brand to help you know them inside out.
  • Web Analytics: The best way to evaluate your brand’s performance is by analyzing web analytics. This feature of Izmocars will help you find out what’s attracting visitors, what’s driving them away, who likes your content, who doesn’t, and how long they stay on your website.


Izmocars doesn’t reveal its pricing on its website, meaning you will have to contact its sales team for a custom quote.


  • Detailed web analytics 
  • Stores customer data
  • Consolidates leads from multiple sources
  • Simplifies customer communication 


  • No mention of automation in CRM

8. VinSolutions: Best Automotive CRM Software For Data Security

While it is true that different car dealerships face different challenges, VinSolutions has been cleverly designed to solve each one of them. In addition to its world-class CRM tool, VinSolutions will also help your company in its marketing, inventory management, and desking endeavors. You can schedule a free demo with the VinSolutions team to understand the functionalities of the tool better. 

Special features

By helping you with lead management and sales as well as offering insightful information about your business progress, VinSolutions offers both operative and collaborative CRM services. 


Best Features

Here is what we love about VinSolutions:

  • Instant Connection With Customers: Connect with your team and leads anytime you want from anywhere in the world with VinSolutions’s responsive mobile application: Connect Mobile.
  • Data-driven: Get detailed sales reports and information on every lead you generate to make informed decisions with precision.
  • Data Security: Centralize all information and keep them updated in your document library to prevent online attackers from compromising your sensitive business information.
  • Team Accountability: VinSolutions helps you track and log each conversation between your team and customer. This improves accountability among your team members and ultimately creates a flawless user experience.


Like most tools on the list, VinSolutions believes in understanding your unique needs better before quoting a price. 


  • Commendable data security
  • Enhances customer satisfaction
  • Bridges gap between customer and team
  • Improves team accountability 


  • Poor application onboarding and training assistance 

9. Dealermine: Best Automotive CRM Software For Lead Mining

Dealermine focuses on bringing more customers to your dealership and increasing your revenue. It gives you a 360-degree view of your business and highlights how customers interact with you. The company has also received seller reviews from existing customers for its flawless CRM services. If you are looking for a user-friendly tool to get started on your CRM journey, try Dealermine.

Special features

Since Dealermine focuses only on customer-centric processes, its CRM services can be classified as operative and strategic. Some of its popular CRM services include customer payment management, communication management, and service record. 


Best Features

Here is what we love about Dealermine:

  • Perfect Communication Approach: Do you know the best way to reach out to your customers? Dealermine offers the perfect blend of contact automation and personalization to convert more leads.
  • Customer Star Rating: Identify your most loyal customers and most valuable leads with Dealermine’s unique customer star rating feature. 
  • Lead Targeting: Want more leads for your business? Dealermine will help you hunt down the best leads for your products and help you simplify lead targeting with their management services.
  • Digital Lead Management: Do you find yourself spending almost too much time on internet lead management? Dealermine will connect the dots for you and bring together all your leads from every source and allow you to view their details at a quick glance.  


Dealermine reveals its pricing only on request.


  • Gets you more leads
  • Churns out insightful business reports
  • Identifies your most loyal customers
  • Simplifies communication with your customers


  • No email ID is provided by the company to reach out to them

10. Autosoft: Best Automotive CRM Software For Customer Management

Running a car dealership tags along a plethora of responsibilities, the least of which is managing your customers, updating the inventory, accounting, tracking sales, etc. Getting a separate tool to take care of each of these processes isn’t feasible by any stretch of the imagination. That’s why we recommend Autosoft, a one-stop solution for all your car dealership business needs. 

Autosoft brings together all important data under one platform to streamline your business operations and foster success. 

Special features

Despite offering a wide range of CRM features, Autosoft’s services are restricted to operative CRM. You will be able to manage your customers and keep them happy with Autosoft’s diverse suite of CRM tools.


Best Features

Here is what we love about Autosoft:

  • Communication Analytics: Keep track of all open orders and see which emails or calls are yet to be answered, along with detailed insights into the task or event.
  • Centralized Communication System: Want to call, mail, or text your customers? Do it from Autosoft. The tool also records every customer data and service history to smoothen the user experience. 
  • Data Security: Autosoft’s robust security protocols keep your customers’ data safe and encrypted. Moreover, they are also legislation compliant. 
  • Scenario Builder: Give your customer unlimited yet clear options to choose from by creating multiple vehicle and payment option scenarios. Let your customers see what they are getting into to boost trust.


Autosoft reveals its pricing only on request. Schedule a demo with the team or contact them for a quote.


  • Impeccable customer management
  • Centralized communication system
  • Unparalleled data security 
  • Scenario builder to increase customer clarity


  • Service warranty submissions are unnecessarily long and complicated 

What Does an Automotive CRM Software Do?

CRM software for the automotive industry can streamline the operational processes for car dealers and other businesses in this segment. They help in spearheading the process of customer relationship management (CRM) and contribute in a big way to boosting your sales. 

In a nutshell, the function of an automotive CRM software is to capture and consolidate all the interactions that you have with a potential buyer. Also, the tool is capable of tracking all the activities and communication you carry out with your prospects.

As you scale your car business, it will become increasingly challenging to track phone calls, text or email interactions, or any communication for that matter. Besides, you will be dealing with your customers through multiple channels, including social media, email, chat, and phone. With a dedicated automobile CRM software or CRM software for small businesses, you can consolidate all pieces of data in a single location, simplifying tracking interactions. 

What’s more, your employees will also benefit from a CRM tool, as it will empower them to track conversations and leads from any location. The conventional operational process was susceptible to lead leakage. This explains why forward-thinking automobile dealers are opting for the best CRM tools to cut down manual and repetitive processes and boost productivity.

What Are The Advantages of Using an Automotive CRM Software?

A solid automotive CRM software can streamline your operations by cutting down time wastage and automating repetitive processes. Here are the nine most significant benefits that your dealership will gain by using an automotive CRM tool:

1. Automate Processes

With the inception of automation technologies, businesses across different industries finally have the luxury of not wasting precious person-hours in time-consuming processes. You can use a CRM software to automate tasks that help in maintaining your relationship with clients. Particularly, sending automated emails to customers after a sale and following up with them become almost unbelievably easy with these tools.

Dealers can also automate processes like sending reminders to customers for vehicle maintenance. With a CRM software, you can program the system to update the dates automatically. This will eliminate human errors and streamline the process. 

The software will also take over the tasks of your sales consultant, and they need not call individual customers to remind them about certain important events and dates individually. 

You can even include open source CRM software which allows a business to totally customize how they want the program to perform.

2. Processing Feedback From Customers

Ensuring customer satisfaction is a priority for every organization. It’s imperative to provide prompt support to customers and respond to their feedback. This is where an automotive CRM software will come in extremely handy.

An automotive CRM software will keep track of your customer interactions and segregate sentiments. At the same time, you can maintain all the feedback and complaints flowing in through emails, flow, and chat on a single platform. This way, you can respond to consumer grievances faster.

3. Boosting Upgrades and Cross-sales

A successful business in the automotive industry is usually one that’s capable of boosting their cross-sales and repeat sales, not to mention that they also have a solid retention rate. However, manual processes fail to deliver the level of competence you would need to leverage your sales.

Automotive CRM tools will help you identify every opportunity for cross-selling and upselling that you might have overlooked. These systems will send timely alerts to your teams.

In case the tool detects any chance of an upgrade, it will notify the sales team, following which you can direct your sales professionals to engage the buyer. 

After you sell a car, the software will alert the insurance department so that they can call the buyer and sell their schemes. Simply put, an automotive CRM software makes sure that you don’t miss any opportunities.

4. Effective Sales Tracking

Tracking your sales is a top priority task, regardless of your business’s size. A CRM software for automotive businesses will prove invaluable in this area.

Imagine a scenario where a potential customer requests you for a test drive. The next step will be for your sales consultant to arrange the test drive for the said customer. However, the customer decides not to make the purchase. You might be wondering what went wrong. It’s imperative to investigate the case and track the issue. 

A CRM tool will help you come up with a more practical approach. With a CRM software on their handsets, the salespersons will be able to track the case better. They will also be able to know the potential customer’s location and the time of the test drive by tracking the digital signatures. 

An automotive CRM software will have the prospect leave comments explaining the reasons for not purchasing the car. Accordingly, you can focus on your drawbacks and work on them to improve the overall sales process.

5. Streamline Tasks For Your Sales Department

A powerful automotive CRM software will help you customize the criteria for qualifying leads. Accordingly, your sales team will be able to prioritize their tasks. 

A sophisticated CRM tool is capable of examining the leads and giving them a quality score. By assessing this score, your sales department will be able to prioritize their tasks and reach out to the most interested customers first. 

The best part? You can even automate this prioritization process.

Automobile dealers have a clear set of qualities that are indicative of a good lead. This can be based on car type, source, prospect’s location, etc. All you have to do is feed this data into the CRM software, and it will automatically prioritize the leads. This way, you have greater chances of making a successful sale.

6. Personalizing the Sales Process

Surely, you want to establish trust with your customers. In modern times when much of the shopping happens online, customers do not like to deal with a faceless or nameless entity. An automotive CRM system will help you personalize your emails and craft targeted campaigns. 

The system will also streamline the process of tracking important dates and events like car purchase anniversaries and birthdays of your customers. This will help you curate a holistic approach to shaping the experience and shopping journey of your customers.

7. Smart Analytics

A rapidly expanding business will have you encounter issues like information overflow. If this is a concern for you, use an intelligent CRM tool to harvest this data to provide smart insights and analytics. 

An automotive CRM software enables the business to capture customer data. After storing it centrally, the system deploys smart mechanisms to elicit important insights that can help in the decision-making process. Accordingly, you can improve your sales numbers by changing your marketing or sales strategies.

Car dealerships that use CRM software get access to intelligent dashboards. The tools analyze the data and provide relevant reports based on the income levels, gender, age, and preferences of potential clients. Using this information, you can develop targeted marketing campaigns for individual customer segments.

8. Enhancing Call Quality

Any car dealership has two primary goals: increase sales and provide quality after-sale support. Regardless of the size of your business, tele-calling will be a priority. However, you need to monitor the tele-calling personnel to ensure that they provide the desired quality of support.

Smart CRM systems tag along sophisticated features for monitoring the agents. Therefore, the team leaders can track the call quality and recommend viable means to improve the same, ultimately enhancing customer satisfaction.

For instance, CRM software provide reports on occupied time, logged-in time, received and sent calls, and call handling. Such software also enable the team leaders to listen to the recorded as well as live calls. 

Lastly, you can also use an automotive CRM software to monitor your sales calls and tweak your strategies to skyrocket sales.

9. Manage Customer Lifecycles

An automotive company has multiple stages as far as the lifecycle of a customer is concerned. The processes include collecting leads and sorting them, convincing customers to take test drives, facilitating different monetary schemes, selling the vehicles, and following up with the customers after selling the car. Besides, you need to update them on profitable offers to ensure timely cross-sales and up sales.

It is imperative to track every stage of your operation. With a powerful automotive CRM software, you will be able to manage customer lifecycles from a single dashboard. This will help you identify your weak zones, and you can then work on them to enhance your business’s efficiency.

Conclusion: What is the Best Automotive CRM Software for 2022?

Having reviewed 10 CRM software in detail and skimmed through the details of countless others, we crown Dealer Socket as the best automotive CRM software for 2022, primarily because of its features such as automation that lets you streamline repetitive tasks, saving your employees and business a ton of time. Other benefits include the ability to personalize a customer’s experience and quickly contact customers to foster better communication, additional assistance from the Dealer Socket team, and the software’s experience in working with industry leaders such as Toyota and Kia.


Why is CRM important for the automotive industry?

Why do car dealerships use CRM?

What are the primary goals of an automotive CRM software?

What should a good automotive CRM system do?

Which is the best automotive CRM software?

Stay Connected

Join over 100,000 of your peers and receive our weekly newsletter which features the top trends, news and expert analysis to help keep you ahead of the curve