The lurking prospect of a crisis is a form of job security for public relations and communications professionals. PR pros jump into action the moment things take a negative turn, and, if they’re good, they simply “push the red button” to initiate a series of pre-established steps to quell the storm.

Having a crisis plan in place can prevent things from spiraling out of control and making a bad situation worse.

How prepared is your brand to handle the worst? Have you thought of every possible scenario? Do you have emails, tweets and site updates ready to deploy at a moment’s notice? Will your site handle the inevitable flood of visitors?

The video below lays out a few easy steps companies can take to be ready when the “stuff” hits the fan.

Media tracking provided by Critical Mention