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Abercrombie & Fitch CEO: Idiot or Genius?

Abercrombie & Fitch CEO: Idiot or Genius?

Tech Expert

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Published May 13, 2013

Brash or brilliant? Abercrombie CEO Mike Jeffries took heat this week for not offering XL- or XXL-sized women’s clothing in his stores and his “exclusionary” philosophy. His message: only cool kids can wear A&F. Chubby kids need not apply. He is now in the middle of a social media firestorm, once again, as people explode with outrage.

Read more:

Big Brands, Cool Kids & Why You’re Fat

Connor Brooke

Tech Expert

Connor is an experienced freelance writer and cryptocurrency specialist based in Glasgow, Scotland. He holds a Bachelor's degree in Finance and a Master's degree in Investment Fund Management from the prestigious University of Glasgow. With over three years of professional experience, Connor specializes in writing authoritative and engaging content on topics like cryptocurrency, decentralized finance (DeFi), blockchain, artificial intelligence (AI), equity investing, technology, and more. His articles have been featured on other leading finance sites outside of Business2Community that receive millions of monthly visitors, like Cointelegraph and BeInCrypto. Connor leverages his academic background and industry expertise to provide in-depth insights on current trends within the cryptocurrency and Web3 space. Additionally, Connor has previously written two acclaimed theses on the impacts of economic policy and COVID-19 on the UK equity market. Outside of writing, Connor provides business consulting services, helping early-stage businesses with content strategy, marketing, and positioning. He is passionate about researching and writing about innovations shaping the future of finance and Web3 technologies.

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