Twitter Facebook LinkedIn Flipboard 0 There has been more emphasis on content marketing in 2013 than every before. Why? There’s several reasons. A few of them being topics like SEO, lead generation, and the influencing of purchase decisions. No matter how you slice it, in the digital world we live in, your business should be placing some focus on content marketing. If you’re unfamiliar with content marketing, it’s definition, per ContentMarketingInstitute.com, is “Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” This original infographic by SlickText.com highlights some really eye-opening statistics on why content marketing is so important. Enjoy! Twitter Tweet Facebook Share Email This article was written for Business 2 Community by Kane Pepi.Learn how to publish your content on B2C Author: Kane Pepi Kane Pepi is an experienced financial and cryptocurrency writer with over 2,000+ published articles, guides, and market insights in the public domain. Expert niche subjects include asset valuation and analysis, portfolio management, and the prevention of financial crime. Kane is particularly skilled in explaining complex financial topics in a user-friendlyView full profile ›More by this author:VoIP Basics: Everything Beginners Should Know!Bitcoin Investment, Trading & Mining: The Ultimate Guide for BeginnersIs This a Better Way to Set Your 2020 Goals and Resolutions?