relevant contentAt any given point in the day, people are checking their email, social media accounts, and text messages for something important to read. There are a lot of different ways to make your content relevant to an audience, but how do you reach those readers efficiently? By serving your readers relevant content on a personal and customer-centric level, you can grab their attention quickly. First, identify your audience, where they live, and what they want to hear. The rest is about following the steps and implementing the right strategy.

Stop Trying To Define Success By Diversity

Every type of content contains specific information for a targeted audience, regardless of what channel it’s on. Too often in an attempt to create a bigger audience, a blogger will start to create content that matches an audience but not the target demographic. When this happens, it’s often a waste of time and a last ditch effort to fudge numbers to make themselves look more successful than they have been. It’s still true that word of mouth (and word of virtual mouths) is one of the best ways to gain an audience. Don’t focus on the wrong narratives in order to include the whole world in your audience, however. When you write with specificity and purpose, the right people will find your blog. If you keep serving up relevant, curated content, your fans will do your advertising for you – they will spread the word that your content is worth viewing.

Be The Filter

After you’ve decided on your audience, it’s time to decide what to say. Most people are overwhelmed with the amount of information available nowadays. The difference is, when you aren’t relevant, you’re not just ignored, you’re classified as noise. So what can you do?

Decide how you are going to add value. If you need help with quality content there is always use the Co-Marketing Article Exchange from BoostSuite. To keep a closer ear to the ground for what people are talking about, you can always monitor the social conversations that are going on around you and keep data pertaining to what people do and don’t want. If you choose to do this it would be helpful to:

  • Find out where the conversation is happening (Twitter, Facebook, LinkedIn, Instagram, YouTube, newsletters, blogs, etc.)
  • Start classifying the nature of the conversations (personal, sentiment, product, brand, or looking for combination of reasons that drive the reader to your content)
  • Make sure you are measuring the influencer identification of people or websites that are sharing your content. Get an idea of their total reach, community size, and how they are introducing people to your content
  • Always be one step ahead. Look at competitors’ community size, growth rate, web traffic, etc.
  • Listen to your existing customers. What are they asking about? What questions do they have? Existing customers are often the best source for topics that are relevant.

You Know Your Audience. What’s Next?

It’s all about the connection with your audience. Having an active social media presence can help your audience look favorably on you and your brand. After you know who your audience is and how they are finding you, it’s time to own the conversation, and the best way to do this is through proactive social media. Not only do you get to reach out to people in a personal manner, you also get to direct them to where you want them to go, and what content you want them to view. This is your opportunity to minimize your content and your presence. If you want to learn more, The Social Media Examiner has an excellent guide here. The article outlines a list of rules and tips to build on. After you understand what you steps need to be taken, it will be easier to construct and implement into any social media strategy.

Run With The Conversation

You should now be ready to conquer relevancy. By being able to identify an audience that works for you, identify how that audience is most likely to find you, and providing relevance and content through social media, you are now an integral part of their digital lives. By sharing personal triumphs and collaborations, you include your audience in the inner circle of trust. Remember, by being your readers’ best friend instead of their best bargain, everybody wins!