Twitter Facebook LinkedIn Flipboard 0 Content marketers work in two spaces: the lab and the studio. The lab is the place where we sift through the mountain of data at our disposal—data that grants us unparalleled insights into the purchasing process. We can track our buyer’s online behavior, craft campaigns around the trends and habits we discover, and test new tactics that lead to better results. The studio is a place where we transform complex concepts are into accessible, valuable messages. Emotions are at the forefront in the studio. We work to communicate our messages through different mediums and distribution channels. In the studio, we push boundaries, and constantly explore new ways of inspiring people to take action with our brand. These two worlds—science and art—are often viewed as distinct. But the best content marketers incorporate both into a single content operation. They leverage lessons from data to develop content that converts, while pushing beyond the status quo with new formats and channels. This infographic examines the power of content that incorporates the left and the right side of the brain, the artistic and the analytical. Check it out here, or embed the infographic on your blog by grabbing the code below. Twitter Tweet Facebook Share Email This article originally appeared on The Content Marketeer and has been republished with permission.Find out how to syndicate your content with B2C Author: Anne Murphy Follow @amurphias Anne Murphy is the Director of Content at Kapost, creators of B2B marketing software. She oversees Kapost's content marketing strategy, which is lucky, because she loves B2B marketing and gets to dive into her obsession on a daily basis. Follow her on Twitter at @amurphias.… View full profile ›More by this author:How Content Drives a Great Customer Experience (and Profit)Content Marketing World 2015: The Best Sessions for B2B MarketersHow To Edit A Rough Draft