customer satisfactionHere at Express Writers, we take our jobs very seriously. Writing is our passion, and it shows in the content we create. We’re certainly not the only content writing service on the web, and we understand that everyone has to choose the best route for their own web content, but we wanted to bring you a list of “Red Alert” buttons that you should be on the lookout for as you go about choosing your content writing service.

Freelance writers are pretty easy to find on the web. Good freelance writers, on the other hand, are a needle in the proverbial haystack. We want to let you in on some of the shadier tactics that freelance writers use, and how you can use these clues to recognize when you may be just about to get burned by hiring a content writer. If your content writer says any of these things to you, it’s time to start looking for a new content writing service.

Don’t Get Burned when you Choose a Content Writing Service

1. The Spinner: “I will write 60 articles every day.” Unscrupulous content writers often claim that they can deliver record amounts of content every day. If your content writer makes this claim, then chances are he or she isn’t actually writing the content. Things called article “spinners” are pieces of software that will product, automatically, a seemingly new article when an existing article is copied and pasted into it. Spinning is plagiarism, and eventually search engine robots will recognize it as such. When this happens, your website will be removed from search results entirely. Steer far, far away from the spinner.

2. The Bargain Bin: “I only charge 50 cents per article.” There is a glut of freelance sites of content writers who are willing to work for peanuts, it seems, and believe us when we tell you that the quality of their work is worth exactly what you pay for it: very little. When it comes to content writing services, quality counts, and quality costs. If it seems like you’re getting the deal of the century, do a little more research before hiring the bargain basement writer. It’s always worth the extra money to get a proven, legitimate, quality web content writing service.

3. The Secret Agent: “My previous work is confidential.” It doesn’t get plainer than this: if a content writer isn’t willing to share samples with you for review, then they are not worth your time. While some writers are new to the field and may not have many (or any) published samples of web content to share, anyone entering the writing field should have at least a few writing samples they can share with a potential employer. Those writers who are genuinely talented but lack experience will be forthright about this status; those who dodge the issue and attempt to cover up their lack of experience should be avoided at all costs, as they are, at best, not a very good content writers, or, at worst, looking to scam you.

4. The Ad Salesman: “Pay-Per-Click is the best way to get on the front page of Google.” Read this sentence very carefully, and say it with us, because it’s very important: Organic search results are the best search results. End of story. Engaging in pay-per-click advertisement may land your result on top of all the other listings, but web users aren’t dumb. In general, web users will avoid clicking on advertisements and “sponsored” search results, and many users use an ad-blocking browser plugin, which prevents them from even seeing your ad in the first place. Moreover, once your unique, compelling web content has been written and its keywords are working to pull in organic search traffic, it’s entirely fee free, unlike pay-per-click ads.

5. The Silent Partner: “I’ll just research your website and give you what you need.” A content writer who doesn’t take the time to understand your business and your goals is not a content writer you need to be working with. In fact, the Silent Partner is often a Spinner in disguise. If a content writing service delivers large quantities of content without so much as a “Hello, let’s talk strategy,” take a good close look at it. Spun content will look okay at a glance, but on closer inspection will reveal itself to be choppy, awkward, and mostly devoid of meaning. Someone who won’t talk to you should be as alarming as someone who won’t show you samples. Run the other way.

6.The Plagiarist: “Lorem ipsum dolor sit amet.” Sometimes a cigar is just a cigar, and some scammy content writers are so brazen that they will simply pull content from search results, hit the paste button, and deliver it to you as original content. Plagiarism is the most horrendous offense a writer can commit, and in the world of content writing services we take plagiarism very seriously. If you don’t take anything else away from reading this article, take this: plagiarism will kill your business. Plagiarized content is not only removed from search results, but the offending website is often banned from appearing in search entirely. It’s a scarlet letter that is very difficult to distance yourself from once it’s been discovered. Bottom line: you’re paying for unique content, so you need to get unique content. End of story.

If you’re hiring a freelance content writer and you see one or more of these warning signs, it’s time to pull the plug and move on. There are many wonderful freelance writers on the web, and with a little digging, we’re sure you’ll find the one who is the right fit for you. Of course, if you’re searching for quality content writing services to take your website to the next level, we certainly hope you’ll consider Express Writers for your needs. Our staff includes some of the best content writers the web has to offer, and our results speak for themselves. Contact a member of the Express Writers team today to get started.