Many marketers are still struggling with where to start with developing an effective content marketing strategy.  The fact is, content marketing is something you do every day when you write about your product or services. Content marketing is that process you navigate through when you actively develop, create and disseminate relevant and valuable information or content to attract and engage consumers.   That process has an end goal.  The end goal determines your content’s message.

Remember to tread lightly.  Develop content that delivers your message in a very subtle way; you don’t want to be a bull in a china shop.   Developing an effective content marketing strategy that whispers your message – instead of announcing it through a megaphone – can only bolster your customers’ interest and have your brand viewed in a positive light. Here are 4 tips on how to develop a good content marketing strategy.

  1. Ascertain your marketing objective and goal, then determine your content’s objective and your target audience. Being clear about objectives, goals and your target audience ensures that your content is specific and meaningful and is ready for delivery to the right people at the right time.
  2.  Identify an upcoming event that may act as a trigger for people to start searching about a particular product. This will help in deciding any specific content to create and when to create it – timing is everything.
  3. Decide what form should your content take. Whether you are blogging, doing a webinar, video or images, ensure that this is the best way to reach or capture the attention of your target audience.
  4. Promoting your content is paramount. Use social media websites like Facebook, Twitter, LinkedIn and Pinterest effectively to help your content go viral by incorporating these social media websites into your strategy.  Don’t forget to use bookmarking websites like DIGG, StumbleUpon and Delicious; these websites are still valuable marketing tools.

Developing a good content marketing strategy takes time and research.  Your content is meant to affect consumers in a meaningful way so that you earn their trust. If you earn that trust, you will benefit from the time you spent doing the work.