Last time, we talked about the ways in which you can tell if a content marketing firm has the skills and resources to meet your needs. Today, we’re going to come at it from another angle, discussing the importance of getting a content marketing firm that’s always improving—and how you can tell if your firm fits that bill.
Continuous improvement is something that all companies say they strive for, and in many instances it’s true. Still, in content marketing circles, continuous improvement is especially important. That’s partly because the industry is changing so much and so rapidly; Google algorithms change multiple times daily, search engines are always being tweaked, and strategies that work today may not be effective tomorrow.
Additionally, it’s a cutthroat field. Every company wants to make it big on the Internet. Every agency wants to make a big splash in content marketing. Firms that don’t adapt, evolve, and grow are simply not going to stick around for very long.
The Signs Of Continuous Improvement
So how do you tell if the firm you’re considering meets this description? How do you know if your firm is truly devoted to learning, adaptation, and evolution?
- Ask about the firm’s latest technological adoptions. A company that is serious about learning and self-improvement will be open to experimenting with new things, adapting new technologies, and letting old and outdated ones fall by the wayside. Ask your contact at the firm about the latest technological shake-ups or experiments.
- Ask about the culture of learning. How are employees trained? How do they commit themselves to ongoing professional development? What sort of learning culture is present at the firm?
- Ask how the work has changed over time. What are some strategies the firm once employed that it does not employ any longer? Ask about how the firm’s approach to content marketing has shifted over time; if there hasn’t been a shift, that is frankly cause for alarm.
- Be aware of whether the firm admits to mistakes. Finally, as you work with the content marketing firm over time, be aware of whether the firm ever admits to making errors, or else changes course in some small but significant way. These are actually good signs of a firm that is still committed to learning and to bettering its services.