So much emphasis is placed on accessing the latest news. Our kids witnes this in the way they text their friends and interating with sites like Instagram and Twitter.
In the workplace, marketing teams are asked to have a presence on social media sites, but the last few years have really showed that more and more people are broadcasting information regarding the news or retweeting the latest news.
My advice, don’t get caught up in a dialogue about the news. Try to writing with another focus.
Find a way to write sustainable content
Too many times as a blogger, I think like a news writer who wants to create new, exciting information that is focused on the most current trends. This type of writing can be done, but it is very hard to maintain. I have found that if I pick “niche” topics and create a deeper understanding of those topics, I am actually adding tremendous value to my readers.
The tricky part is keeping a mindset that uses information from the past and builds on it to create something that is dynamic.
How to write for the future
The best approach I have found, is to review some of the blog posts that I have written that have been received very favorably. I look for similarities with respect to these blog posts and start to see patterns. With these patterns, I am able to build on these topics. At my company, we have some seasonal testing which occurs at the same time every year for a period of a few weeks. During this time, I really try to write content that will bring out my knowledge by tying old concepts with new concepts. The combination of these concepts creates a concept that people can really relate to.
I have also looked at analytics in a whole new way. I am more interested in the types of articles that are being accessed and read versus the day-to-day readership. Through this process I am learning the following:
- Great content has more value over time and can be sustainable if it is written on a blog site that you can control
- Building search organically has always been my goal. Combine this with sustainability and you will not need to purchase pay-per-click advertising
- 1 – 3 years is typically the amount of sustainability I can expect. I have been blogging for 6 years.
- Writing for the future will keep your content in line with all the future Google Panda Updates. (It will also help you improve your writing)
Finally
Write material from your heart. I can’t say it any simpler. If you write from your experiences and you share those experiences with others, you will get noticed and you be adding tremendous value for your readers.