Article marketing is a great way to reach interested prospects. Writing quality content to post on article directories and blog posts will pique the interest of readers and lead them to your site for more information about what you have to offer.

There is a process to writing articles that will ensure they stand out as a must-read for your most qualified audience – those most interested in what you’re offering.

Here are a few tips to get you on your way to writing great articles for your business:

Think of What Customers Want to Know

Sometimes the articles that are written on the internet read like a drawn-out brochure. The article may highlight the key points of the business, but the goal should be to educate readers about the industry your in.

For example, if you are a disability claims lawyer in Philadelphia, PA you wouldn’t write about, “Why Our Disability Insurance Lawyer in Philadelphia, PA is the Best”. At first this may seem like a great topic because it talks about your business and highlights the key benefits. Yet, for articles, potential customers want to know more about what they can do to solve immediate problems even before contacting you. A better article topic would be “What to do if Your Disability Claim is Denied?”

If you can get this information across in article form, you have pre-sold your services and possibly gained another client. Think of it this way, your online articles should read like an article that may be in a newspaper or magazine.

Ensure You have the Right Keywords

Content is what makes up the internet and the net is saturated with it. The way your articles will stand out from the others online is with the right keywords.

Keywords will help your articles be found by those who need the information you have to offer. The proper keywords and keyword placement will optimize your articles.

You can research keywords by using various keyword research programs available. Google has a keyword analyzer that allows you to research keywords and compare competition and search volume. Another option is to go with a company that can handle the keyword research for you.

Brainstorm Topics

Put yourself in your customer’s shoes to think of what they really want to know. Ask yourself, “What are the frequently asked questions for my business, what problem does my business solve for my customers, and how can my customers benefit from the information I give”?

Once you answer these questions, you will have a better idea of how to present information in articles to reach your prospects.

These tips will help you write articles that are customer-focused to generate more leads for your business.

Read more: When Writer’s Block Strikes: What to Write About