the power of words 2Words are powerful things! I’m not sure when I first realized this, but I know this: the longer I live, the more clearly I see how powerful our words are. A word can start a war, or end a war. A word can cause the beginning of a friendship or the end of a relationship. Yeah, I know, I’m supposed to be writing about “powerful titles” and “words to make your post go viral” and maybe even “words that convert visitors into customers”. But just allow me to spend a few lines today talking about these little “chunks” we call words, and tell you a bit why I think words are powerful things.

Why do I say “Words are Powerful Things”?

  1. Words carry the lion’s share of responsibility for taking something that it’s my heart/mind, and turning it into something that another person can identify with. You can try to do it by silently gesturing and making faces. And, honestly, you’ll be able to communicate a LOT that way! But what’s behind a smile? the power of words 3What’s behind a tear? If the laugh-er or cry-er will put it into words, you’ll have at least a fighting chance at getting to the meaning behind the gestures, faces, tears and laughter. We’ve got to admit those words are powerful little things.
  2. Words last a long time. Oh man, this is a sword that cuts both ways, isn’t it?! There’s that piece of advice (those words) that you shared with a friend (or your child) that you really hoped would stay with them for a long time. But there’s that other little sound-bite, that thing you flippantly wrote or said, and you’re hoping like crazy that the people that heard it and saw it will quickly forget.
  3. Words can begin a healing process, or deepen the hurt.
    O.K., now I’ve strayed a LONG way from the normal words are powerful thingsrealm of content marketing. Hurting and healing?! But think about it. Words really ARE powerful, aren’t they? I mean, to hear someone say “I’m sorry”, can make a huge difference, can’t it?

Quotes about Powerful Words

Have you ever looked at some of the cool quotes that end up featured on someone’s board at Pinterest? Great stuff! I even found two boards dedicated with the title “Words are Powerful Things“. How ’bout that!

Man, I almost feel like I’m going to pollute this post if I bring in a marketing ‘angle’ to all of this, so I’ll just let it ride. I think you all know how to apply the power of words to the effectiveness of marketing.

How about you? Leave a comment below, or a quote that you like that shows you that words are powerful things.