When you write content about a topic, it’s an indication that you are knowledgeable in that subject. The more content you write, the more knowledgeable you appear to be. The key is to generate so much content about your industry that you become an expert in your field.
Implementing your Content Marketing Strategy
The first thing you have to do is make sure you have an account with the major social networking sites like Twitter, Facebook, and Google Plus. Become an active user and grow your network.
Google Plus plays an essential role in content marketing because you need it in order to use the Google Authorship feature. This will allow you to be seen as an expert by Google. Then you have to create quality content and submit it to the most popular websites in your industry. Make sure you link that content with your Google Plus profile so that your author information will appear in the search results where Google will link to more of your work.
Once you have your articles posted on websites you can promote them on the social media sites as well as to your clients and prospects so that they too will acknowledge that you are an expert in your field. This is easier to do for small businesses because there is less competition on a local level.
Promoting your Content to Get More Sales
Content marketing puts you on another level in the minds of the consumer where your business becomes distinguishable from the rest. Use your content rather than relying on price to drive your sales.
Your competition can offer similar products and services and also compete on price, but they cannot take your content. Your content is unique to your business and often it will be the reason why your customers choose you over your competitors. It displays your expertise in your field and instills confidence in the consumer that you will deliver quality.
Having your content online will also increase your chance of being found by prospects through search engines. This is why it is important to write content on various websites because search engines usually display 10 links on the SERPs. If you’re content is dispersed throughout the web on different websites, it increases the possibility that your content will be found on several of the 10 links on the page.
No matter what business you’re in, you need to create content for those eager to learn more about your industry. In this day and age, businesses can no longer afford to ignore content marketing. Your content will get you in front of your target market, display your expertise, and qualify prospects. Content marketing will boost your sales, strengthen your brand, and create a tribe of loyal customers.
Great post Jonathan I couldn’t have said it better. And you’re right Google authorship is a great way to personalize your content. Thanks.