James SpillaneA while ago I shared an infographic on the rise of content marketing. Online articles are a great way of promoting your business through content marketing. They allow you to engage and build relationships with your audience. I would add one proviso though, the content must be both original and well written.
Without original and well written content your seach engine rankings can suffer and your audience will be more likely to jump to another website, perhaps even a competitors’ website.
It’s with this in mind that I want to share with you this infographic about why you should use a professional copywritter from Expand2Web.
Your turn
Have you used a professional copywriter, a cheap article writer or an article spinning website? What did you like or dislike about them. Share your thoughts in the comments section below and feel free to share this post if you found it interesting.
This article was written for Business 2 Community by James Spillane.
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I’ve tried everything from $5 per article writers to $0.75 per word writers and I’ve found that I get the best balance of quality, consistency, topical knowledge, and price right around the $.08 to $0.12 per word mark. Topical knowledge is extremely important to me so I tend not to hire generalist writers, which drives the price up slightly.
It’s about trying to find the right balance. I’m a member of the Professional Copywriters Network. They aim to promote professional standards in copywriting and a key part of that are rates that reflect the value delivered by good copy. The rates should be fair but realistic that let us copywriters do what we do best: deliver powerful, business-focused content that delivers real benefit.
My rates are within your banding which tends to exclude me from winning work on freelance websites where most decisions are based on price. I firmly I believe that copywriting is not a commodity and the decision to hire one copywriter over another should not be based solely on price but should also include experience in the client’s market and writing the type of copy the client needs whether that’s a blog post, article or leaflet.
Great article and I agree with many of your observations. Unfortunately I find that far too many people are willing to accept poorly written content in exchange for being able to pay peanuts.
Thanks your comments Ben. You definitely get what you pay for.