Good copywriting is hard work – and hard to come by.

But this ad from National Australia Bank is a winner in my book. Some great visual storytelling – often in juxtaposition to the narrative – combined with sharp editing and a nice balance between landscape, industry and faces bring a warmth to the often bland branding associated with financial services.

What do you think? Thumbs up? Thumbs down? Meh?

Via @acatinatree