As January comes to a close and marketing strategies for the new year are finalized, you might be asking yourself, “Is there anything more can I do?”

One craze that will take 2016 by storm is interactive content.

If you’re going to be a part of the 76% of marketers creating more content this year (and trust me, you want to be) interactive content will be a powerful tool. I’ve only been at SnapApp for 3 weeks and it’s already been a great influence on my work. Matt Heinz even said interactive content is a “must-do” for 2016!


Before SnapApp, I spent 4 years coordinating college admissions events and planning for 60-300+ people. While that’s on the smaller side compared to most marketing events, I still wanted to give my guests the best experience possible.

It can be difficult to stand out from the crowd and when you’re competing for the time and attention of each person, you need to have a unique way to engage them. This is where interactive content comes in.

Using a personality assessment or testing their trivia knowledge will help build noteworthy connections and since they have to fill out a form to get their results, you’ll gain a new lead.

When you can create a fun and memorable experience, your guests will walk away with your name stuck in their heads, and you’ll be generating a personalized follow-up message before they even leave the venue.


Social posts should be exactly that – social. I ran social at my last job and let me tell you – generating interest in a college on information alone is not easy. Including an interactive piece can keep readers from scrolling past your posts. In addition to being social, posts should be fun and attract new prospects.

When you create great content, it’s going to be worth sharing, and sharing is one of the best ways to get more exposure. Remember, people love to be the star of the show. Make sure your posts are noteworthy by adding trivia or a poll that readers can share afterwards.

Video Content

According to a survey completed by Demand Metric, 74% of B2B marketers agreed that video converts better than other types of content.

I think I speak for many people when I say I routinely search YouTube for those “how-to” videos, webinars, and advice in general. The point is – people love video.

Instead of using a passive method though, try getting viewers involved by including an interactive approach. It’s easy to slip in content mid-video, and what’s great is that the lead information can go straight into your database!


While these are my top 3 ways to use interactive content, we do offer 7 additional ways in our ebook. This is easy folks, and you don’t have to come up with all new content to use it – you can repurpose what you already have.

With more and more marketers increasing their content output, you’ll want to use methods that resonate with your audience and leave a distinct and lasting impression.

Learn a whole lot more on ways to use interactive content with our brand new ebook!