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What's the Difference Between Content and Copy?Welcome to Episode 43 of the Content Marketing Podcast!

If you joined us for last week’s podcast, you’ll recall we talked about how to put together the right team for reaching your content marketing goals. (Need to get caught up?)

Today we’re discussing the answer to a question I get all the time from my fellow marketers: “What’s the difference between content and copy?”

Give this week’s episode a listen to learn:

  • The fundamental difference between content and copy
  • Why neither one is in itself “good” or “bad,” and why both belong in any successful marketing program
  • 3 questions to help you tell the difference between content and copy
  • Tip of the Week: Have a system in place that allows team members across the organization to submit and collaborate on content ideas

Please remember that this podcast is about you—your questions, your frustrations, your hopes and fears around content marketing. So please take a moment to send me your feedback, questions, or comments via email, on our Facebook Page, or via Twitter.

See you again next week!