What is content curation? What tools should the content curator use to effectively perform this increasingly important technique in Digital Marketing? In today’s article, we will talk about some essential platforms that will help you to curate your content well.
Currently, content marketing is one of the most important strategies for brands and companies since through content they manage to connect with their audience in a natural, fast and cost-free way.
But, to create good content, it is essential to carry out a correct content curation to find and select the information that best suits our needs.
Therefore, today I am going to talk about the benefits of healing and recommend a series of tools and services that can help you a lot in this daily task in online marketing.
What is Content Curation?
“Content curation” of content curation is a technique that consists of carrying out a search, compilation, filtering and selection of the most relevant information that we find on the Internet (social networks, blogs, web pages, etc.), to be disseminated later with our audience.
In other words, select those contents that add value to our community. This task is usually done by the content curator.
What is the Content Curator?
The ” content curator ” is the professional who researches and compiles the information that exists daily on the Internet and selects the most relevant and valuable content on their subject.
Benefits of content curation
Some of the advantages that this strategy brings us are:
- A very good technique to find ideas to create our content.
- It helps to improve web positioning, through quality content.
- It helps to give visibility to our brand.
- Increase the number of followers.
- To reduce “infoxication” (information intoxication).
- Improve the image and online reputation of our brand.
Why you need to choose some good service for your content needs –
7 essential steps for optimal content curation
Content curation has a series of phases that we must follow to perform this technique correctly:
1) Identify the needs of our audience
Before starting to search for content, we must first identify what the needs of our followers are, what they consider useful content.
2) Search the information on the Internet
When we know what we want to find, it is easier to identify that information. To do this, we will use search engines, social networks, websites, aggregators to find all the content that we consider of interest to the audience.
3) Perform a filtration
Once the contents have been selected, it is important that we carry out filtering processes, to rule out less valid options. For this, it is very important to read the contents well.
4) Organize the information
After filtering the contents, we must organize them and save them with their sources in our own repository system.
5) Reinvent content
One of the most important steps, since we must create fresh content with our own particular touch. We must think about new titles, new content options, a different structure, etc.
For your content to be truly fresh and one-of-a-kind, always use a plagiarism checker – it will help you avoid duplicate content.
6) Share content
Now that we have the desired content, we must distribute it to our audience. For this, we can share it on social networks, blogs, web pages, news aggregators, etc.
7) Measure the results
Finally, we must always measure the content that we share in the different channels, to know things like:
- What types of content are of most interest to our audience.
- Which ones have the most engagement?
And with this, we will know what types of content we must curate and create to meet the needs of our community.
Now we leave you with some tools that can help you in this important task for any brand or company.
25 Very Useful Tools for Content Curation
Feedly is an essential tool for any professional looking to do good content curation.
With this tool you can:
- Search, filter and sort the blogs by different categories.
- Always be up to date with the content shared by the blogs we follow.
- Group content that interests us to see later in one place.
2 – ContentGems
It is a tool designed 100% for content curation. In it you can find content to share and thus accelerate your content curation to the maximum.
Content Gems sends you the content that interests you the most by email on a daily basis . To do this, first do a study of your preferences.
Another very useful content curation tool, as it allows you to collect information in the form of lists . You can create lists by themes, or add content to other lists.
It allows you to: vote on each list, leave comments, comment on your user experience, follow the list, even share it wherever you want.
- Vote on the lists created.
- Comment the lists.
- Write user experience opinions.
- Subscribe to lists to follow them.
- How to split lists on Social Networks.
A very useful application since it allows us to save all the information that interests us found on the Internet, to be able to access it later.
Some of its characteristics are:
- Label the information collected.
- Save by categories from the browser.
- It also allows you to store content through Twitter, Pulse or Flipboard among many others.
It is one of the most powerful tools that exist in Digital Marketing, since it offers us many possibilities. In this case, we can use it to share the curated content.
Other options in which we can use it are:
- Measure the results of shared content.
- Which ones have the most engagement?
- Know who has interacted with the curated content.
With this, we have very valuable information to know what content we have to create for our audience.
For me it is one of my indispensable tools when it comes to curating content well, since it offers us very important information about which content is most shared on social networks, ours and those of the competition, according to a search either for a domain. or a keyword.
It also allows you to know which are the most shared content, according to:
- The language or country.
- The type of content (articles, videos, infographics, interviews, etc.).
- Know who are the influencers who have shared the content, etc.
A very interesting platform since it allows us to create our own online magazine according to the topics that interest us. We add the categories or topics about which we want to see information and the application creates an online magazine with those topics updated instantly.
It also allows us to:
- Collect different types of content (articles, videos, images).
- Share on different social networks such as Twitter, Facebook or Instagram.
- Follow the contents that we like and thus follow the referents who write them.
It is a slightly different tool since it offers you content according to how you classify the pages that they offer you. This platform recommends the best websites according to your interests , tastes or the information that you have previously searched for on the net.
It is a platform with a large amount of content that we can take advantage of to make good compilations of information that interests us.
Don’t miss this video about the tool.
9- Linkedin Pulse
The most recent Linkedin application allows us to find and view information on the subject that interests us in a mosaic of images. To do this, we have to add content and select the ones we are interested in seeing. Once read, those contents will be in a darker color than the rest.
You can also:
- Create your own content as if it were a blog.
- Share curated content on other networks such as Twitter or Facebook.
- Access statistics to see the scope of your publications.
I recommend this video tutorial on how the tool works.
A platform that provides us with an online magazine according to the most shared links from our sources on different social networks (Facebook, Twitter, Slideshare, etc).
It is also very useful to be informed about the topics that interest us the most through compilations that make the most outstanding news on our social channels.
I leave you this video about the tool.
11 – Storify
A tool that offers us something different since it allows us to create a story with the information collected from different social networks. To do this, use more important messages, tweets, videos, images or updates on a topic.
Then we can filter that information through hashtags, keywords or users to analyze the interaction in real time.
12 – Pearltrees
This platform offers us the possibility to collect, store and share content in a visual way, in a simple and easy way.
It also allows sharing curated content on social networks such as Twitter or Facebook.
Another useful tool to store the most important information that we have detected on the Internet and to be able to access it whenever we need it.
Other functions that it allows us are:
- Publish curated content in newsletters or RSS feed.
- Share the information collected on social networks such as Linkedin or Twitter.
Reddit is a community where content is grouped by topic. Users can vote on the content and it will become more relevant.
It also allows you to subscribe to certain content so that it shows you only the ones that interest you the most.
This is a very interesting Spanish platform, apart from the language, since it allows us to do everything in one. That is, we can curate the information, filter, schedule and share on different social networks quickly and easily.
It allows us to make a good selection of information through:
- Negative words.
- RRSS feed.
Evernote is a highly recommended application for use on mobile devices, although it can also be used on the computer.
Many times we find interesting content while we are going on the subway or in another place, where we are not with the computer, and we have nowhere to save that information and this is where the main utility of Evernote resides.
Later, with the information collected, we can filter and save what we really see as quality for our audience.
17 – NOOWIT
A very interesting tool since it allows you to create and share content with a very visual style . Also, learn what our tastes are and the topics that interest us the most as we use the platform.
Then, it will show the most important content on those topics and that it considers important for the user.
Useful tool to analyze the content we publish on Facebook and find out which is the most important information. It allows you to search using keywords through its content search engine.
You can create categories and the tool will show you content related to that category. Very useful if you want to analyze only the information on Facebook.
It allows creating different categories where we will add the contents found on the Internet in a quick and easy way, by dragging.
You can save in different categories the various types of content found on the Internet such as articles, videos, images, links, etc. and access them whenever you want in an organized way.
Another tool that learns from the habits of users, and provides us with content according to our interests. Analyze our searches on the Internet and create a cover of content related to what we have previously searched for.
In order for the application to carry out this reading monitoring, we must install an extension in our browser, so that it can analyze everything we have read and create content that may interest us.
Another useful tool, similar to Pocket, offers us the possibility of saving content that we cannot read at a certain moment and accessing them later.
The possibility of being able to access and consume these contents even if we do not have Internet stands out.
It is a very interesting tool for content curators as it offers three useful features:
- Save links to favorites and access them from anywhere or on any device.
- Tag and rank the links we like with keywords and comments.
- Share links with other users.
The last tools that I recommend are content aggregators, where we can curate the most viral content of the day on these platforms and thus easily detect quality content for our audience.
Normally, the highest quality content is the one that manages to reach the front page in these aggregators, even so, a filter will always have to be carried out to know if the content is really of value or not.
The most interesting Marketing Aggregators in the Spanish market are:
One of the oldest and most recognized news aggregators. It is a very interesting option to find valuable content on different topics. There will always be a filtration but you can find quality content.
It is one of the main aggregators in the digital marketing sector. Very useful to find valuable content, since most bloggers share their content there, trying to get them to the front page to get more web traffic.
This is a content-focused aggregator of all topics. Users can vote on published content and thus can be promoted to the front page based on an internal algorithm called karma.
It is another option to curate content on different topics.
Extra – Another tool for content curation
This social network allows you to archive images in virtual boards and by themes. Other people who are interested in this topic will be able to share your images or add them to their own boards.
It also allows you to subscribe to boards or profiles, making it the perfect tool to have classified information and always be up to date.
Conclusions on content curation
In this compilation, I have talked about the benefits of content curation and the tools that I consider the best to perform a good content curation.
There are many other tools, so my recommendation is that you select a few and see which ones best suit your needs.
I hope you found this post useful and that you are encouraged to try many of these platforms.