If you were a child of the 80’s (or a parent of one of those kids!), you probably watched a lot of “ALF”.  After all, how could you possibly resist a furry alien with quick wit and loads of sarcasm?!

Word on the street is that an “ALF” movie is going to be released sometime in the not-so-distant future.  In the meantime, why not take some lessons from everyone’s favorite Melmacian and apply them to your content marketing strategy?

Here’s what ALF can teach you:

1.  It’s all about cats

ALF may have found them to be… well… delicious, but you’ve got to keep cats in mind for an entirely different reason.  Specifically, that’s what your web content is going to compete with – funny cat videos.

OK, so you may not consider these feline gems to be your direct competition.  However, you’re going to be competing with them for people’s TIME.  If you’re going to pull people away from the allure of funny cat videos (and all of the other mindless temptations that the internet is jam-packed with), you’d better come up with something that’s compelling.  A keyword-stuffed, poorly-written jumble of confusing facts that drones on and on (or, worse, content that doesn’t provide any answers or solutions at all!) isn’t going to convince people to give up their favorite time-wasters and read what you have to say.

2.  Don’t leave the ending up in the air

“ALF” had one of the worst series endings in TV history.  NBC decided to cancel the show after the season 4 finale had already aired – meaning that our last view of ALF was watching him get cornered by the evil Alien Task Force.  Yikes!

No matter what you do, the ending of your web content probably won’t be bad enough to traumatize small children – but you still need to make sure that it ends well.  Specifically, it needs to end with a crystal-clear call to action.  If you want your readers to do something – whether it’s visit your website, sign up for your email list, or buy your product – TELL them.  If you only hint at what you want people to do, you’ll never get the results that you want.

3.  When in doubt, be funny

You couldn’t make it through one episode of “ALF” without hearing him pound his hand on the table and saying, “Ha!  I kill me!”  No matter what the Tanners may have thought about his antics, ALF always considered himself to be a complete riot.

OK, so no one expects your content marketing strategy to be full of one-liners.  However, if you want to be successful, you’ve got to inject some emotion into your writing – whether it’s humor, sarcasm, anger, etc.  By having emotional web content, you’re making things a whole lot more interesting for your readers.  And, as an added benefit, you’re showing your readers that you’re human just like them – instead of some nameless, faceless corporate robot that they can’t relate to.

After all, if people can still relate to a sitcom alien after all these years, they should be able to relate to you!