In this week’s episode Murray chats with Ian Karnell, the president of BuzzHoney, a digital marketing agency. Karnell talks about how BuzzHoney assists clients by providing strategies with content engagement so they can increase their Facebook page engagement. He discusses the importance of knowing to monitor competitors’ pages, analyzing levels of engagement and using the Infinigraph tool.
In this video you can learn how to increase your Facebook page’s engagement with content that appeals to your fans.

BuzzHoney is able to find out what drives content and engages customers the most by using social media monitoring. One aspect of SMM is to monitor competitor’s pages and seeing how they engage differently there. If you monitor pages of competitors in your field you can see what content is working and what doesn’t get as much engagement. This way the content that you post on your page will be what people want and respond to the most.

There are several ways to keep users engaged on your page and keep up with content. Try using a call to action. Content with calls to action tend to get more users engaged. There are different types of calls to action. For example, “Click here” which can offer a coupon or take the user to a related site. They can also state, “Suggest us to a friend” where users can assist in broadening your customer reach and network. Having a call to action can assist in growing your fan page’s popularity.

It becomes easier to measure the levels of engagement if you use a program to assist you. BuzzHoney used Infinigraph to assist them in getting data on the most engaging and viral posts. The tasks become easier when you have the information collected without you having to put in the work. Investing in an SMM tool like Infinigraph or Alerti can be a small investment when compared to the results you can use to your advantage. From the social data you get you can see the best ways to grow your social page response and beat your competitors. Watch the video below and get some insightful tips from the way Kernell and BuzzHoney handled their client’s request.

In this week’s episode of “The Future of Engagement,” Murray Newlands interviews Ian Karnell shares his experience with content engagement.


  • Keeping a watch on competitor’s Facebook pages lets you see what content your audience respond to and assist in improving your page.
  • Using a tool like Infinigraph can measure audience engagement with social media content, making it easier for you to target interests.
  • Having calls to action on your Facebook page will increase fan engagement and broaden your reach with new users.

Click on the free white paper here to get some information on social media monitoring.