Video Marketing MascotYou may be on the fence when it comes to deciding whether you use videos in your content marketing strategy. It will require some effort for you to include videos in your strategy but you will see that it is definitely well worth the effort.

The many aspects of successful content marketing

It is a well-established and well-understood fact that you need to have a solid content marketing strategy in place in order to bring your business to the next level. Content is the most critical element for your business but there are other elements that are strong contributing factors and they are well worth considering and should be implemented and incorporated as part of your content marketing strategy. Videos, for example, will truly enhance whatever you have in your content marketing strategy armamentarium up to this point.

Even though you have a great deal of enticing, effective, educational content included in your web presence, it will always be more appealing if you add videos to it. There are many reasons why that is true. Among them is the idea that many people are visual people and videos appeal to them and allow them to relate to whatever you are trying to communicate in a way that is more effective than any other way.

Content marketing is evolving on a regular basis, just like many other aspects of business. With that in mind, it is important to understand that there are several aspects of strategic content marketing that will drive your process to success (or greater success). They are:

  • Key buyers: It is important to realize that key buyers (consumers who are driven by the need for particular products and/or services) are being swayed in some way by videos more and more often.

  • Marketer feedback: As time goes on, marketers have a greater and greater need to gather as much feedback as they possibly can.

  • Return on Investment: ROI is increasing and has been since the onset of social media and other online tools that are now making a profound difference in the success of many different businesses.

The influences that videos have on buyers

The ultimate goal for any business (this is a principle that has always been true and will be true until the end of time) is to sell that business’s products and/or services. Knowing this, it becomes abundantly clear that the buyer is really the most important person in the formula for success of any particular business. Any marketer worth anything understands that principle and should be driven by that concept. It is the marketer’s responsibility to provide valuable content to the buyer and to engage and entice the buyers in the most profound, effective manner possible. In order for the marketer to succeed at that, that person must consistently work at keeping the buyer engaged and intrigued. This will no doubt require some effort on the part of the marketer, including keeping on top of research to determine what the wants and needs of the buyer all. It is also important to understand that those wants and needs will (or at least, may) change over time. The more you can engage other people, the more effective you will be.

It is important to try to come up with new ways to engage the buyers and videos can help you to do that successfully. Videos are a rich source of valuable information for may business people with all sizes and all types of businesses.

Feedback is essential to marketers

It is not enough for you as a marketer to merely create top-quality content. You also need to determine from your target audience how that content affects them. The feedback is critical to your success because you need to take what you learn and use it to hone what you have in order to be even more effective in your business.

Return on investment

The bottom line (and the end result) is that you need to get the other person to buy whatever you are selling. When it comes to spending and making money in your business, if you can find a tool that costs little or no money yet is still effective and does what you need it to do, you are a step ahead of the game. Videos fall into that category. You don’t necessarily have to spend a large amount of money on videos and if you do it right, you can reach a large amount of people who are of the caliber that you need for your business.


Content is certainly king! There is no doubt about that. Of course, content comes in many different forms and having a large variety of effective content that allows you to reach new heights of success in business is definitely the way to go. Videos should be a part of your overall online content marketing strategy because they are an extremely effective tool to leverage. Video has taken a front seat when it comes to effective content and you need to recognize and leverage that for your business. In addition to making effective videos, you will want to post them on visual social media channels as well as providing a link somewhere within your written content.

We are pleased to provide you with the insightful comments contained herein. For a complimentary assessment of your online presence, let’s have coffee .