I’m lucky to be working with some very talented folk at Kuno. I’m also lucky to have highly skilled friends who are successful in their businesses and social media endeavors. One such friend, Duncan Alney from Firebelly Marketing, posed a question on Facebook about breaking down the different types of SPAMmish behavior.
A lively dicussion ensued regarding the actual meaning of spam. As the dialog progressed I realized what amazing information was being shared. I appreciated the time and thought that went into the discussion and the fact that pre- social media discussions like this could only have occurred at a face-to-face conference. Instead it took place over the course of 4 days and it involved multiple states.
Toward the end of the dialog I realized how beneficial the content would be for all organizations involved in content marketing — which should be ALL organizations. I used a tool called Storify to capture the discussion in a logical and easily accessible way.
Not all of what Doug described is SPAM. He said spam was, “sending someone an advertising message without their permission”, and yet in his examples there’s tacit approval for an ad because the potential client made a choice to interact. When people read your blog, or watch your presentation, or listen to your webinar, they make a choice to pay you some attention and will not begrudge you a bit of self-promotion.
Beyond the importance of the ideas shared regarding spam this discussion it is a prime example of a valid and relevant source to use in a blog post and in your social media / content marketing campaigns.