Conversion Optimization requires so many intricate details and vantage points. This often makes the bottom of your funnel feel so much narrower and farther away from our view at the top.
Think about it: On the one hand you want to educate your prospects about your solution, on the other hand – you need to keep your landing page short and focus on conversion. Too many details might make them click away.
How do you string together every grain of content and data, formulating the best possible experience for your user?
Copy is Important – But Visuals Are More
In a recent guest post on Imonomy’s blog, Erez Zundy talked about how images help you convert. In fact, researchers have found that even irrelevant images can help strengthen a product’s value proposition.
I recently discovered Roojoom, a visual content marketing platform that is designed to optimize conversion and push prospects towards the next stage of your funnel. Here is how you can use this platform to use content to boost your conversion.
Storytelling Innovators: Then and Now
Marketing has always been about one thing: Storytelling. Going back to 1928, one of the words most prominent storytellers is one you’ve probably heard of: Walt Disney.
Walt Disney clearly understood the value that different content types each have individually — and didn’t want to compromise neither visual nor sound in his finished product. Walt Disney knew that his visual content wouldn’t be half as good without sound, and vice-versa. He wanted to show the world his new friendly mouse, Mickey, but with all of his charm, meaning both his cheerful sing-along voice and his cuddly good looks. Finally, Mickey Mouse’s debuted onto planet Earth in the film Steamboat Willie, the first cartoon with synchronized sound. Mickey generated a digital revolution, leading his audience as the flagship singing friendly mouse.
Fast forward 87 years and 684 films later, the Disney enterprise is a digital arts visionary. Is it the breathtaking visual graphics or the catchy sing-along tunes that has brought Disney so many leads? I’d bet my bottom dollar that it’s the harmony between the two content types that makes every Disney story magical.
Back to 2015
In 2015, our challenges in the arts and media look a little different to 1928. We have so much content to offer our customers, but we rely on our data to give us insights on how and when our content will best suit our customer base. More so, we have so many ways to connect our customers to leads: landing pages, online forms, and online pop-ups that can bring them in at the best possible moment. But how do we string together all of our best content, and make it most accessible to our target customers?
Roojoom simplifies this entire process, making your lead goals feel much closer at reach. When keeping all of your content within the funnel, Roojoom also keeps the funnel’s bottom in your line of vision.
How Does Roojoom Work?
You need a good story to tell, and an even better way to tell it. That’s where Roojoom steps in.
Roojoom is a performance oriented storytelling platform that allows your content to shine to its fullest potential. It lets you combine many types of online and offline content together on one ‘digital canvas’, so that you can tell your story while using your most precious content jewels altogether – creating a combined masterpiece.
The reading experience in Roojoom is highly engaging. Its interface encourages readers to continue reading more and more.
Roojoom also lets you add attractive CTA buttons, pop up and lead generation forms, allowing him to decide (and immediately act upon) the thought of buying your product on-the-spot.
Another option is to embed a Roojoom inside your landing page, like in this example:
This landing page contains a CTA button, which leads you to try out their product. On the left of it, you will notice a button that says “learn more”. Clicking on the button triggers a Roojoom pop up:
This Roojoom explains all the practical steps involved in using DocuSign and answers customers’ questions:
This experience makes the conversion more appealing to the client — as he is now informed of the product’s assets. The CTA button is visible to him throughout the entire Roojoom, allowing him to decide (and immediately act upon) the thought of trying the product on-the-spot. When he or she finishes reading, they simply close the Roojoom and are right back into the landing page to continue down the funnel.
Just like Walt Disney, you too need to tell compelling stories. When it comes to conversion optimization, a great story with a strong visual aspect that also contains CTA buttons and lead generation forms, will increase brand engagement and boost your funnel.
What tools do you use to optimize your conversion?