Twitter Facebook LinkedIn Flipboard 0 For PR and marketing pros, the New Year symbolizes unknown changes in technology and audience behavior that are inevitably to come. Conquering the challenges that arise from unexpected change is both an exciting and nerve-wracking feeling. Some of the obstacles we faced in 2014 included defining the right goals, producing enough content to accommodate the buyer’s journey, and sufficiently measuring progress. As content continues to grow in importance for generating awarness, earning media attention, and boosting sales, embracing change will be the difference between success and failure. To kick off the New Year with some inspiration, we asked industry thought leaders to share their PR and marketing resolutions for 2015. Their answers revealed that PR and marketing are not just embracing change, but also the opportunities that come with it: @sramloch To move more press release content from marketing brochures to news stories. Quality content = quality coverage! — Beth Andrix Monaghan (@bamonaghan) December 22, 2014 @sramloch @PRNewswire Content strategy BEFORE #contentmarketing is my one best resolution for 2015. Thanks for asking1 — Rebecca Lieb (@lieblink) December 22, 2014 @sramloch My ’15 #marketing resolutions: increase use of #socialmedia & #earnedmedia, customer lifecycle #content , & advanced #analytics — Ken Wincko (@KenWincko) December 31, 2014 @sramloch to make sure people don’t overlook the power of Cooperative Content – content created by employees and customers. — Jay Baer (@jaybaer) December 22, 2014 @sramloch @PRNewswire to always remember Content isn’t a fad. It has to be relevant and resonate w/ the customer or it isn’t worth doing. :) — Liz Miller (@lizkmiller) December 22, 2014 @sramloch Less is more. Focus on consistent, quality content and build niche audiences. More is not necessarily better. — Joe Pulizzi (@JoePulizzi) December 23, 2014 Hi @sramloch My 2015 PR resolution is to bring a greater visual dimension to our client storytelling. — Lou Hoffman (@LouHoffman) December 23, 2014 @sramloch good question! Don’t fear failure, and continually try to learn. — Tony Hardman (@ahardman) December 25, 2014 Hi @sramloch and @PRNewswire! My #PRresolution is to find new and useful ways to segment my audience and to test new #socialmedia platforms! — StaceyCohen (@StaceyCohen) December 31, 2014 @sramloch @PRNewswire to get the PR industry to rename themselves as “Media Ecologists” — brian cohen (@brianscohen) December 23, 2014 For more insight from marketing leaders on what’s to come in 2015, including additional perspective from PR Newswire’s Ken Wincko, read the blog post “Marketing Leaders Speak Out On Biggest Impact Areas” by John Koehler, Content Marketing Director at Sales Benchmark Index. Twitter Tweet Facebook Share Email This article originally appeared on Beyond PR and has been republished with permission.Find out how to syndicate your content with B2C Author: Kane Pepi Kane Pepi is an experienced financial and cryptocurrency writer with over 2,000+ published articles, guides, and market insights in the public domain. Expert niche subjects include asset valuation and analysis, portfolio management, and the prevention of financial crime. Kane is particularly skilled in explaining complex financial topics in a user-friendlyView full profile ›More by this author:VoIP Basics: Everything Beginners Should Know!Bitcoin Investment, Trading & Mining: The Ultimate Guide for BeginnersIs This a Better Way to Set Your 2020 Goals and Resolutions?