The marketing landscape has been through a lot of changes in the past recent years. There’s the rise of video marketing, as well as the increasing popularity of influencers in the social media sphere. After all, these tactics all boils down to what many would like to refer as the face of modern marketing – content marketing.

According to CMI, 88% of B2B marketers have already been using content marketing as part of their overall marketing strategy. With this number of marketers implementing content marketing to boost their brand identity in the online world, there can be no doubt that it is one of the most effective strategies that a business can use to rank well in search engines and eventually, earn more revenues.

But even as an evolving platform, there are still some basic rules that one must follow to get the best results out of their content marketing campaign. Given that it uses articles, blog posts and other word-based contents most of the time, it is good to remember that each content pieces is made for humans and not for search engines.

This means that you should avoid stuffing your content with the all the keywords just to rank up in SERPs, and instead make it as natural to read as possible for your audience. With high quality and engaging content on hand, it wouldn’t take long for people to share your content across their social media accounts, and for other websites to link to your content.

Another thing that you shouldn’t forget is to put your whole content marketing into text. Like any other business endeavors, content marketing requires a significant amount of time for planning, and to ensure that the whole organization understands its purpose, it is only important to put the whole undertaking into a single document that will serve as a guide for all members of the group.

Check out this infographic from CJG Digital Marketing as they disclosed the eight most important content marketing practices that you should implement today.

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Embedded from CJG Digital Marketing.