Content marketing today is an amazing opportunity for small and large businesses because the barriers to entry that once existed (technology, talent, databases and content acceptance) are now gone.
Unfortunately, now that all of us are doing content marketing, we are seeing a lot more, let’s say, bad content…cluttering up our email, social streams, mail boxes and more. It will only get worse before it gets better.
Our friends at Alinean (a CMI Benefactor) developed this fantastic infographic using some of our content marketing research on both the opportunity, and problems / challenges that exist with content marketing today.
Someday, content marketing in organizations will become a standard skill…but until then, we have some worth to do.
It’s worth the look. Pass it on.
Very useful infographics,I agree that now the problem is everybody knows and do content marketing , I believe “me too” will not bring business any further even though content marketing does work, but it requires more than just creation, we really need to work smart on the creative and remarkable contents, I think the marketing and sales tools is very important. Thanks for sharing.