effective copyWe’ve all heard it a thousand times; content is “King.” With the proper words to promote your product or service and with effective SEO campaigning, you have a winning combination that generates sales. When your words speak, they are heard and targeted traffic is increased, visitors are converted into customers, authority and credibility is built, and your business is ahead of your competitors.

The goal of every Internet marketer is to expand his/her business. Website copywriting is not only creating content for your website, but it also includes many different types of content writing, and each needs to be successful because your writing is a key component in what makes a successful website. The goal is to create effective copy that helps you to rank high in the search engines.

When you write for the web, you want to keep the following three things in mind: conciseness, scan-ability, and objectivity. There are other elements that will help to ensure your content is effective, so let’s take a look at exactly what they are.

Types of web copywriting include:

  • Website copy
  • Articles
  • Blogs
  • Social media
  • Product descriptions

How is website copywriting happening online today, and what are the major features of good website copywriter? Let’s take a thorough look.

SEO Website Copywriting with Google Authorship

Author Rank is a new Google addition, and something that no marketers should overlook, no matter what the size of their site. Google now offers Google Authorship, which helps a website establish legitimacy of its original content, and helps your position in the Google search results.

With Google Authorship, you also have the possibility to link to other profiles and sites, and there are tags to claim the content, which identifies its owner. It is necessary for this to be active in Google circles.

Relevant Information & Consumer Readability

Relevant information has always been a focus. Today, consumers are sharper than ever, and more and more do their homework before they make a purchase. They are more critical of website content, reviews, and all other media regarding a company or brand. Successful online businesses are focusing more on longer article campaigns, white papers, and eBooks.

Clear and Concise Content

When looking for information on a brand, most consumers will quickly scan websites. Therefore, your content must be clear and concise. For website copywriting, you want to get rid of all the fluff, offering readers the information as quickly as possible. You don’t want to send the reader in circles looking for the information they need. Make it to the point, and crystal clean.

Divide into Chunks

Your site should be organized. For instance, consider this article. If the content was running all together, how quickly could you find something specific that you might be interested in? Not too quickly; you’d have to read the entire article. The same applies to your website. Your content needs organization. Readers should be able to glance through your page, and get the gist of what is there. Divide the content up with clear subheadings that alert the reader to what’s below.

You should also take a look at how your website appears in different browsers and various screen sizes. You want to see what your visitors will see to understand how appealing the website is in their view.

Call to Actions

Websites are typically designed with different options that take them to another page. For instance, it may be a product page or an additional information page. In order for a reader to click and be directed to the page, you need to get their attention, which can be done in a number of ways, which includes headlines, good content and multimedia or accompanying photos. The idea is to have something that grabs the reader’s attention. For instance, magazines use headlines to grab the attention and direct the reader to the page with the content. This is an effective method in copywriting.

When a reader clicks on a site, they are interested in specific information: who, what, when, where, and why. One rule of thumb is to follow the five W’s when creating your content. You’ll also want to incorporate “how” once you’ve answered the five W’s.


One thing that is now a taboo is keyword stuffing. Consider the keywords that are most relevant to your page, and stick with them, incorporating them in the content of the page.


Last but not least, is hyperlinking. Hyperlinking is a great way to tell your readers something without creating the content. For instance, suppose you’d like to include specific information on a subject, and don’t want to go into great detail. You’d simply direct the reader where to go for more information by linking to another article or page that provides the details and facts you’d like to convey.

Your website should be something that grabs the eye of the viewer. This doesn’t mean you need fancy graphics, but you do need to have a voice that is heard. Guests of the site should be able to maneuver with simplicity and find what they are in search of without trouble. Big words and fancy jargon aren’t as meaningful on the Net. Readers want to cut to the chase. They want the facts spelled out in a nice, neat manner that is quick and convenient and accurate.

Bonus: What is a Dek?

Headlines and deks attract. They are where a reader goes to get more information. If you are unfamiliar with the term “dek”, in copywriting a dek is the way you format the material. Your dek can include a number of things. For instance, your dek might have your title and the five W’s and “how”. You should create your dek so it is easy to understand the content. Your goal is to grab the attention of the reader in a clear, concise, simple, and attractive manner. One tip is to emphasize verbs and to reflect what will be told.

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