Recommendations from household names is not a new thing. We have all watched them on TV and advertisements for decades. Sports personalities, motion picture stars, B-level sitcom actors. Those days are quickly vanishing. Mass communication outlets of old were confusing as well as ineffective … however they were all that we had.

Today, companies and brands can focus their message to target markets. And they are turning to smaller sized influencers with targeted audiences, but higher engagement rates.

* Smaller Influencers: It’s much easier to bring in the focus of micro-influencers that might have 10,000, 20,000, or 40,000 Instagram fans, than significantly higher followed influencers that have millions.
* Targeted Audiences: These influencers– whether they are on Instagram, YouTube, Tik-Tok, or other platform– have audiences built around a certain interest. People who subscribe to a kayak fisherman on Youtube all share one very clear, niche, valuable interest: kayak fishing.
* High Interaction: Try to find influencers that are natural writers and tell good stories. These smaller sized influencers with targeted audiences have a tendency to get much better response rates than ‘stars’. An audience that’s proven to tune-in is far more important than a bigger target market that’s just half listening.

Certainly, there are no guarantees with this type marketing (or any marketing technique for that matter).

Nevertheless, if you look for micro-influencers with target market as well as strong engagement rates, you’re far more likely to see a return.

Exactly how to Connect With Micro-Influencers:

There are a number of ways you can connect with these micro-influencers, whether you pick to go through an agency or do it yourself …
1. Reach out on Instagram on select or several products.
2. Provide a cost-free item in exchange for posts.
3. Launch a Tik-Tok collection (unboxing, how-to’s, day-in-the-life, etc.).
4. Share web content to drive trending topics or hashtags.
6. Run promos or share discount codes that drive user-generated posts and responses.