According to the 60 Second Marketer, the following sentence is the most powerful and effective sentence you will ever read.

I have new research results to prove I’ve discovered a free and easy way for you to guarantee love, improve your health and safety, and save money now.

Apparently, 14 words have been identified as more likely to tap into our emotional centers and trigger unconscious thoughts and feelings.  If you do a little introspection, you can feel the emotions in yourself as you consider each word.

  • Free
  • Now
  • You
  • Save
  • Money
  • Easy
  • Guarantee
  • Health
  • Results
  • New
  • Love
  • Discovery
  • Proven
  • Safety

Well, that’s just fine and dandy. But how can we use this to our advantage?

  • Blog titles with these words will likely have higher click through rates.
  • TV commercials using these words will likely have higher recall
  • Newspapers ads with these words will likely have higher recall
  • Product descriptions using these words are likely to be looked at and picked up more often
  • Sales pitches using these words are more likely to be effective

One hint of advice – just don’t use all the words at once like I did. Pick just one or two because, as you saw, does it ever read like a spammy infomercial!