Tom Peters, the famed management guru, and author of The Little Big Things, says it best. “Story’s more powerful than the brand and the best story wins.“
Why do my kids and I love shows like Breaking Bad, Rescue Me, The Walking Dead,Breaking Bad MadMen, etc.?
They all have one thing in common. They are all great stories.
The business with the best stories wins.
Find the stories in your business and watch it prosper!
Here’s a free tip – find the story-tellers in your business. They’re probably where you least expect them. (Some of your older employees, for instance.)