Using online content as part of your lead generation process can make a significant difference in converting visitors into real customers. However, in the era of content marketing, you have to make your content much more compelling to attract someone to visit your website. How you do that involves understanding your prospects as much as possible and what they truly want. And this means creating content that’s truly strong and not seeming as if it came off an assembly line.
Identifying Customer Needs
Any product you’re selling in the world of B2B has to solve some kind of problem in a business’s life. Even if you’re sure you have products that will sell to a certain market, you can’t always be sure you’re going to completely understand what your prospects might truly want. That’s why you have to allow some time to gather information about those people by using metric tools. This starts by promoting your product information on social media.
What should that information include, though? We’re living in a time when merely promoting isn’t enough to convert prospective customers into clicking on a link.
Educating the Leads on Your Product
You can make your content more successful by going beyond promotion and providing educational information about your product. Information like this will make you appear to be more of an authority and also help provide enough details that will interest someone to visit your website. The information you provide should encompass as much online media as possible in order to reach the widest audience. Videos will be noticed the most, especially in social media circles. Short and punchy blogs with relevant information also generate interest.
Just how educational should your information be? Provide industry information about your product’s benefits while also making it entertaining with a compelling call to action.
Fine-Tuning Lead Generation with Metrics
Once you’ve taken time to understand your customers by analyzing social media metric information, you can customize your lead generation pursuits so it pertains to what customers truly want. If not for metric tools, a company wouldn’t be able to know subtle details that can convert someone to buying or not. In some cases, it may involve tweaking a product so it conforms to what you found customers prefer over what you initially thought.
Most of all, though, this information can be used to improve the content that you use to generate leads. When you’re armed with accurately detailed information, you can create content that sounds more compelling and confident rather than looking like it came from a content assembly line.
Ultimately, your customer leads will immediately tell the difference based on how authoritative your content is.
If you need more information on technique in lead generation, visit us here at Integrated LeadGen Results. We’ll help you develop methods that generate more leads than you ever thought possible through our association with Duct Tape Marketing, Nimble SocialCRM and Constant Contact.
Contact us and ask us about Twitter’s emerging Lead Generation card that may shape the future of how lead generation works in social media.