In my last post Press Releases As Brand Journalism?​I suggested that there is another way to look at news releases. As if on cue, my friend Lou Hoffman released this infographic.

Great minds run in the same gutters? Perhaps.

Or is it that in a time of information overload, the brutal reality of people being dramatic more selective about what they read is starting to set in? Could a tipping-point have been reached by those who hold the pen for so much corporate communication, and Lou being a communications oracle is leaving breadcrumbs for other  professionals to follow?

…I like to think that is the case.


The Hoffman Agency is a public relations firm that emphasizes storytelling in business communication.