Relevant, unique content can help brands truly connect with their target audience. Content marketing is a unique tool for marketers, as it can help win over new customers as well as strengthen a sense of brand loyalty among existing ones. But where to begin? It can be daunting to begin a content marketing strategy, regardless of the industry or audience.
A brand’s content must be closely tied in to their product or service, and must offer something useful for readers. One great example in the mom-focused industry is with Fisher-Price’s “Sharing Moments of Joy” page. It engages moms, offers useful information, and is true to the brand’s core values. Research what other brands are doing with their content marketing efforts to get a better understanding of your audience’s expectations.
Here’s a quick list of 10 content marketing stats that may give you insight as you form a plan:
- Nearly 50% of all companies have content marketing strategies. (NewsCred)
- 73% of online consumers get frustrated when they come across content that has little to do with their interests. (HubSpot)
- 68% of consumers will spend time reading content from a brand they are interested in. (Content Marketing Association)
- $135 billion will be spent on new digital marketing collateral & content in 2014. (NewsCred)
- 61% of consumers report feeling better about a company or brand that offers custom content – and are more likely to buy from them. (Custom Content Council)
- Content marketing costs 62% less than traditional forms of marketing. (DemandMetric)
- In 2014, 58% of businesses and brands plan to increase their content marketing budget. (Content Marketing Institute)
- 70% of consumers prefer to get to know a company or brand through original articles rather than through ads. (ContentPlus)
- 60% of marketers create at least one piece of content each week. (Argosy)
- Blogs with great content give websites 434% more indexed pages and 97% more indexed links. (Content+)
If your target audience is moms, then top-notch content is even more important to success. Moms often turn to the internet for answers – and if your brand has them, you may win her as a customer. To learn how you can create attention-grabbing content for moms, download our free white paper.
Great article, Amie. You’re right, these statistics are important, and too many people jump into content marketing without properly researching the figures. Or, they decide to not use content marketing when it could be truly helpful for their business! It’s important to gather facts like these, especially as a business owner myself (www.prosemedia.com)