While the topics, layout, and approaches may vary, the most successful SlideShares have one thing in common: They’re well designed. There’s no such thing as a popular, poorly designed deck.

But for many organizations, finding design resources is a major challenge. Often, design budgets are dedicated to larger internal projects such as website redesigns or app development. Many SlideShare authors are left to their own devices when it comes to creating the look and feel of their presentations.

Seem scary? It doesn’t have to be. By employing some basic design principles, non-designers can create compelling SlideShare content.

Make a Compelling Title Slide

By employing some basic design principles, non-designers can create compelling SlideShare content.

The title slide is the most important slide in your presentation. It’s what readers use to decide whether or not your presentation is worth their time. That means you not only have to make your title slide look amazing, you also have to succinctly sum up what your SlideShare is all about.

The best way to do it? Be direct. Don’t waste valuable text space trying to be witty. Let the reader know exactly what you’re offering them. And present that text in a way that’s going to reel them in immediately.

This title slide from Velocity Partners gets right to the point through a clean and captivating way—no frills, no distractions.

Images Should Occupy at Least 50% of the Slide

The SlideShare platform favors large images. If your presentation isn’t image-first, it will flounder. What does “image-first” mean, exactly? It means that when it comes to telling your story, the imagery should be doing the heavy lifting—not the text. Each image you include should take up a minimum of 50% of the slide. Text is important, but a visual approach will earn (and keep) attention.

Jesse Dee’s famous “You Suck at PowerPoint” presentation uses visuals and bold colors to make points.

Choose Your Fonts Carefully

Font is one of the most underestimated elements of SlideShare. With all the presentations readers can choose from, it’s important to use fonts in a way that attracts the reader’s attention and gives them a clear understanding of the message. But while you want to make an impact, you certainly don’t want to overwhelm your reader with many different fonts.

A common best practice is to choose two fonts for your SlideShare, one for headlines and one for body copy. Things to consider when choosing a font are readability, point size, color, and your SlideShare’s tone.

Appcues’s design uses fonts with various sizes, colors, and shadings, but still maintains a simple style that neither overwhelms nor confuses the reader.

There’s much more to expert design than these three best practices. But making these small changes can lead to major returns. The more you consider design principles, the better your content— for SlideShare and beyond—will be. As the masters of SlideShare will tell you, how you deliver your story is just as important as the story itself.