Are you using Slideshare for content marketing?

If not, why not? Slideshare is the secret weapon in many marketers’ arsenals, especially in the B2B world. Yes, it’s the world’s most popular platform for sharing your PowerPoint or Keynote slide decks, but it’s also much more. Slideshare is a social network, too, and a way to enrich your content marketing efforts, because search engines will serve up your presentations.

A case in point: A presentation that I posted almost two years ago comes up on the first page of Google search results for “content curation best practices.” At the time I posted it, I wasn’t using Slideshare much, since I thought of it as merely a convenient place to upload slides when people wanted to refer to them after one of my presentations.

And then a funny thing happened.

Within a couple of months, my slide deck was viewed more than 10,000 times. Now the number is north of 13,000. After the sudden and unexpected popularity of that presentation, I started to think of Slideshare differently.

I should add this note, in case you look at the content curation presentation shown below: It was very well received at the conference where I presented it, but I don’t think the deck works well as a standalone piece of content. Most presentations don’t. At the time, I used a template suggested by the conference organizer. Soon after, I totally redesigned the master template for all of my presentations, with the help of a graphic designer, and purchased a proprietary font too.

Here are some suggestions for using Slideshare successfully as part of your content marketing efforts:

  • If you, like me, don’t use wordy slides when you do live presentations, consider creating a second deck for use on Slideshare, so that your presentation makes sense without your narration. Avoid boring bullet points!
  • Or, consider adding an audio track on Slideshare. Be sure to use a decent microphone to record your audio, something like the Blue Yeti. If you use your built-internal microphone or a cheap headset, lousy audio quality will degrade the image you’re trying to project.
  • Be sure to give your Slideshare presentation a name that uses keywords people would use in search. If your title is too clever, no one will find it.
  • Do be aware that the content of your slides is automatically transcribed, which will also boost your SEO.
  • Upload your presentation as a PDF, not as PPT or PPTx, especially if you use a proprietary font as I do.
  • Embed your Slideshare content in your blog, link to it on Twitter, and so on. In other words, be sure your followers know your content exists.

Are you having success with Slideshare? Please share your experience in the comments.

Content curation: Best practices from Trafalgar Communications