Video content marketing is high on demand these days. Reasons for that are numerous, for example:

  1. YouTube is the 2nd largest search engine;
  2. Videos are 53 times more likely to show up on the 1st page of search results;
  3. Videos can drive engagement upto 300%;
  4. and many more.

All this means that video content marketing leads to higher traffic to your site, boosting number of leads and finally growing sales.

But if you are an owner of a small business, you may think that video content marketing isn’t suitable for your company. You are wrong because in 2014 it is no longer a tool for huge corporations only. And even if you have a tiny budget there are many agencies on the market that create videos for reasonable and affordable prices, even for start-ups.

So now you are convinced to go for your first promotional video, right? But you don’t know where to start… Not a problem. Here is an Infographic with useful tips that will come in handy when planning your first video content marketing campaign. Good luck!