seo web content

How do you stay away from boring content?

It’s simple – share an opinion you have on the matter! There is a fine line to this tactic. If you aren’t a talented copywriter, your opinions could come across as simply too harsh, unreadable, or blatantly egotistical (no offense to any reader of ours). Now that would not be wanted, right? You could inadvertently push away a mild reader.

What we are talking about is sharing opinions that will provide value to the readers. For example, if you are a bioengineer, your opinion will be extremely valuable of point X to a student audience – they will want to hear exactly what you think of that point since you are a “brain” in their industry. Nearly everyone has an industry that they work in and can teach other people about. Also, this doesn’t mean to not back your statements up with facts; you could look pretty dumb if all you do is blog with your opinions.

How Do You Write An Opinion Piece?

If you have an opinion about something, you should write it down and let it be known. Unfortunately, writing an opinionated piece can be daunting and many people tend to write things that backfire.

Let’s take a quick look at a few ways to write an opinion piece that will pack a powerful punch and get your message across succinctly:

1. Choose A Topic You Actually Have An Opinion On. The very first step to writing any opinion piece is making sure you actually know what you are writing about. If you don’t have an opinion on how often to brush a longhaired cat, don’t write on it. It will come across as forced and silly. Now if you have an opinion on how often brush a longhaired cat, that’s perfect! People will listen and read what you have to say. This accounts for SEO in the fact that you’re proving to be an authority in your field, which will be crucial to bringing in some amazing content results. If you write under you Google+ account and write on topics you know and are passionate about, Google will rank you higher. Your opinions on the topic are quite helpful for everyone involved! 

2. Research and Formulate Your Argument. When you have chosen your topic, you should begin researching and formulating your argument or opinion. Every opinion piece needs to have a strong center in order to be powerful and to get its message across. The best way to make sure your argument is strong is if you can easily fit it into one or two sentences. Write these few sentences out and then expand upon them. This will help you stay on point with your piece and keep you from rambling. This can help your SEO web content because Google isn’t the biggest fan of content that doesn’t stay on topic. We will discuss this later on in the post. 

3. Keep Your Writing Conversational and Nice. When people read opinion pieces, they don’t want to feel like they are being preached at, they simply want to learn what your opinion is. Write your opinion piece in a conversational method and be nice when stating things that could be taken the wrong way. You don’t want to alienate audiences, making them leave your site for good.

More people are likely to read your article and not ignore it if you keep your tone conversational, which can help with your SEO web content. How? Well, you’ve heard several times that quality content is important. You tend to produce the best quality work when you are writing in a more laidback manner and are being nice to your readers. If you solely focus on the SEO aspect of web content, your opinion piece is going to lose steam and not be anywhere near as powerful as it can and should be. 

4. Be Concise And Don’t Ramble On. The more your ramble, the more you will lose readers and ranks. Opinion pieces need always to stay on point, in order to help readers know your opinion while also learning why you believe the way you do. Opinion pieces are really easy for one to ramble on and get off topic quickly, but if you’ve followed step two, you should be well on your way to a concise piece. This is something that is widely important in all SEO web content and should be a normal practice for you. You may find that putting a word limit on your opinion pieces will be helpful to avoid rambling all over the place. While a word limit might be difficult for some opinion pieces, it can help you catch the rambling bits of your content.

5. Backup Your Information With Hard Facts. When you start stating facts, you need to make sure you have the research to back it up. If you don’t, you’ll look silly and may seem to be hiding something. Offering your research to clients adds a strong level of trust and they are more likely to listen to your opinion if you can back your words up. In addition, never state something that is false in an attempt to get your point across. No matter how important the subject material is if you create facts out of thin air your opinion isn’t going to matter to people. If you don’t provide hyperlinks in your web content, then consider sharing them at the end of each piece or saving a word document with your research for those who will ask. The reality is, you will have people ask just because; get ready to prove your point numerous times.

Never Shy Away From Giving Your Opinion

Your opinion matters and people want to hear it. As you write your opinion piece, you can tell people why they need to care about your topic or why it is important. This will change many people’s viewpoints on topics and can start a great dialogue. If people didn’t share their opinions, our world would be in a terrible place, but with opinionated people comes freedom, rights, and an overall wonderful world. Add your opinion and watch your content soar!