While working with a client on implementing her social media campaign, I suggested adding a dose of video marketing to her current social media marketing mix.  My client responded, “I don’t want to do anything that doesn’t have proven results. Video seems like a waste of time.”   How many of you have heard that before?


If your brand’s social media campaign is limited to text and static images, your brand is missing a huge opportunity to make a profound connection with your social community.  Video marketing is one of the most creative ways of personalizing the way in which you affect potential clients and bring positive recognition to your brand.  Video allows you to give your target audience an experience – just words or still images on a page.  There is life in a video!

Adding video to your social media campaign will allow your brand to engage your community’s visual and auditory senses, drastically increasing your chance of successfully delivering your brand’s message.


If that reason alone is not enough to convince you to incorporate video into your social media campaign, here are 5 more great reasons to add video to your social media marketing strategy:

  • Instead of numerous pages of content and images, viewers will have all the information you need to convey in just a few seconds! The worry of losing their attention is now limited to ensuring that your video is engaging.
  • Your ability to reach and affect a larger audience is increased exponentially! A video has the ability to break down language, country and cultural barriers. This is due to the fact that people can gauge intent and emotions from your body language and tone of voice.
  • It’s free! Most social media websites allow for the uploading of videos without any limits on the use of space. So if you have a Facebook, Twitter, YouTube or any other social media account,  take advantage of this now.
  • You are able to one-up your competition by providing a unique video that showcases your product instead of telling people about it. So there is a more personal association between you, your product and the audience.
  • Updating content is done easier via video, than sitting down to write new pages of content introducing new deals or upcoming products. Videos can be done daily and customers will enjoy the feeling of having a more personal experience with you. This regular contact via video will surely increase your customers’ trust in you and your product.

Remember:  any great marketing strategy starts with a plan.  Make sure you decide the who, what, when, why and how of your video marketing strategy before you upload your first video.   Careful planning can lead to only one thing:  a successful video marketing strategy for your brand.