Search engine optimization, fortunately, no longer remains a vague realm as it used to be until a couple of years ago, thanks to more importance being given to quality, meaningful content writing. Create good content — for your own website and blog, for other websites and blogs as a guest writer and a guest blogger, and also for your social media and social networking profiles — and you are bound to enjoy good search engine rankings. Although, I would quickly like to add here, that the amount of effort you have to put in and the time you have to wait before the results begin to manifest depend a lot on the severity of competition you face.
How search engine optimization and content writing are interrelated
Everything is content on the Internet, and in the current scenario, it’s mostly text. Written content is the easiest way of creating information and disseminating it. Of course with the easy availability of video editing and graphic applications you can create highly engaging visual representations of your ideas; writing still rules simply because even if you have Notepad, you can do it. Word processors and advanced text processing applications are overrated. Most of the prolific writers still prefer pen and paper for creating drafts. I create professional content for my clients on a daily basis and even for writing blog posts for myself as well as other publications (for instance, this one for Business 2 Community), I haven’t used a word processor for more than five years. I prefer a text editor like Q10 for distraction-free writing.
Even while posting images and videos under your social media and social networking profiles you don’t simply put them there. There is always accompanying text explaining what is going on. This is the text that is picked up by search engines to make sense of what you are posting. This is why it is recommended that while updating your profiles, make sure what language, what expressions you are using. For instance, if you are posting something about chocolate cookies, your update won’t show up in the search results merely by the strength of the image or the video, somewhere you need to write something about chocolate cookies.
Writing for the search engines also focuses on the same aspect. While creating content that is search engine friendly, keep the following things in your mind, and also implement them:
- Have your primary keyword in the title of the webpage or blog post that you are creating
- Make sure that you use your primary keyword in the first sentence, but don’t force it
- Put your main and longtail keywords within headline tags at least a couple of times
- Use the language the people use when they try to find information regarding your product or service on the search engines
These are not primarily “SEO” tips; while writing content, these aspects keep you focused. Since more and more search engines prefer content that is user-friendly rather than search engine friendly, content that is written to serve the core audience ranks better compared to content simply written to accommodate keywords.
Is creating stellar content your gateway to phenomenal search engine optimization? Not necessarily. You also need validation in the form of back links from other online publishers and bloggers, and these days, you also need to improve your author rank. These are things you have to constantly work on whether you are producing regular content for your website or not.
Nonetheless, create good content, create it on an ongoing basis, publish for the right audience, and there is no reason why you shouldn’t enjoy better search engine rankings.