I just want to give you a quick set of definitions for the terms that revolve around CONTENT CURATION. I’ve written content curation definitions before, and I’ll write about it again, no doubt! I’m happy to see a growing understanding that content curation, if done correctly, always involves the human element of finding the right stuff, giving context to that stuff, and then adding a bit of perspective through original commenting or analysis. Tools and automation have their place. But to truly curate content (the way we’re understanding it and using it in the marketing world) it cannot be fully automated.
Clear Definitions of Curation; All in One Place
These definitions are all found in one place, by one guy, and I’d like to thank him for putting it together in an article he wrote to explain his own curation process. Thank you Nathan Weller for your great article on curation!
Content Creation: The act of writing original words, taking an original picture, shooting an original video, etc.
Content Sharing: Taking a piece of content created by yourself or others and distributing it to a following or audience. This can be done in many ways and through many channels; blogs and social media outlets being just a few of the more popular examples.
Content Scraping: (Not defined in Nathan’s post) Content scraping is basically plagiarism, where a person takes an entire post or article from someone else’s site, and then republishes it on their own site, giving no attribution, and making almost no change to the original piece.
Content Aggregation: This is like content sharing on steroids. An aggregator typically uses software that automatically pulls in content from multiple sources (such as RSS feeds) and reposts it all at one central location, usually a blog. (Attribution to the original is provided, but no additional commentary is added).
Content Curation: Similar to content aggregation, content curation also pulls from many sources. However, instead of automatically posting every piece of content pulled in, there is a manual filtering and sorting process that takes place in order to select only the most valuable pieces of content for a given audience. Curation also involves adding helpful annotation that frames the information already provided from the original source in such a way as to add additional value and/or understanding.
BONUS DEFINITION: Industry News Curation. This is a sub-set of the Content Curation discipline, and an important piece of a business content marketing plan. This type of curation is the locating of relevant news for the people in your industry, the timely display of a summary of that news story at an easy-to-reach location (a page on your website), and the addition of some analysis or commentary. The point in building an Industry News Page, is to provide your followers/visitors with a short-cut to staying up to speed, and a quickly digestible bit of expert commentary.
Your Turn to Comment
So what do you think? Can you add something to these definitions to make them better? Jump in!