Responsive Content: The New Responsive Web Design

We all saw responsive websites rise in popularity, and we have all seen the power they unlock for a brand or business. When we were first introduced to responsive websites we thought we’d seen the future, but we hadn’t. Responsive web design isn’t enough anymore and if you want to get ahead, you need to start implementing responsive content.

Think of your website visitors as hungry customers in a restaurant. You’ve perfected the interior of your restaurant (brand), you’ve designed the best menu and hired the best chef (responsive web design). Unfortunately, the service (responsive content) isn’t as good: you don’t have superstar waiters to complete the package.

Your visitors are hungry, and even though you’ve given them your best sample, it’s not sufficient. Responsive web design without responsive content is presenting the plate in front of the customer, but half the meal is missing.

You need to implement responsiveness into everything you do in order for it to be effective. Your customers are getting smarter, hungrier and they’re starting to demand, well expect more.

Food for thought: consider ‘responsive copy’.

Those writing content for responsive websites need to consider how their copy will look on all devices & screen sizes. It’s becoming imperative for copywriters to question everything they write, not from just a grammar perspective, but a design perspective.

How will this text appear on a mobile?
Which part of the text will they see first on a mobile?
Will all the words fit on the same line when optimised for a tablet?

Responsive web design is closing the gap between designers and content writers; copywriters now face questions normally exclusive to designers.

Responsive web design is necessary, but it has left your visitors hungry. A user-centric responsive mind-set will ensure your visitors have the best experience possible on your website.

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