A few weeks ago, we wrapped up “Discover Your IT Factor and Standout in the Marketplace” and it was SO MUCH FUN!

A GREAT question came up in the final Q & A.

repurposing content


Turning one blog post into an email and social media is a smart way to maximize time.

It was all about how to repurpose content.

“If you want to use one piece of content for 3 different purposes do you start with your social media post, your blog post, or your email?”

Answer: Start with ONE and expand or slice and dice it to fit your other mediums.

Here’s an example:

Part 1: Let’s say you’re a personal trainer and you create a Facebook post that talks about how low impact exercise (like walking) is a great way to burn fat.

Your post might say, “Want to burn more fat? Try walking. Studies show that a 20-minute walk around your neighborhood can burn as much fat as 30 minutes of high impact cardio.” (I have no idea if that last part is true btw)

Pop that bit of info up with an interesting picture of someone(s) walking (maybe with a dog?) and you’re good.

Part 2: How it Becomes a Blog Post

You’re going to expand on the post.

You can talk about how walking burns fat, how’s it’s safe for anyone, the pros and cons of low-impact vs. high-impact activities. You could recommend accountability partners to help you make sure you get your daily walk(s) in and how regular, daily activity can keep your weight down and help you stay mobile as you age.

You can share statistics, a quote from a reputable source (other than yourself 🙂 and find a great pic.

Part 3: How Your Blog Post Becomes an Email

Create an interesting subject line

Want to know to burn more fat without hitting the gym?

Burn More Fat in Only 20 Minutes a Day?

Pick one of those or make up your own.

In the email, you can share a couple of interesting statistics about the benefits of walking as it relates to fat burning and include the link to read the rest on your blog.

That’s it.

It doesn’t have to be complicated. If you’d rather do a Facebook live than write a blog. Do that, then you can share the link to your Facebook video (that you’ve uploaded to your YouTube channel.)

The key is that you work out your content topic and then you adapt it for the medium.