Redefining QualityAccording to a recent article in Social Media Today, the key to producing great web content is to help your audience achieve their goals and to connect your brand in a way that is meaningful and memorable. We can go one step further in saying that a successful content marketing strategy must focus on how it can best inform, inspire and entertain the consumer. Let’s look at some of the ways our clients are helping to define quality in content marketing.

Your Clients Search Online For Information

In today’s highly mobile gadget society, search engine marketing and content marketing are getting more closely related. Studies have shown that at least 75 percent of all adults in the U. S. use search engines to find websites. Content marketing strategies must focus beyond direct response tactics and concentrate more on customer engagement and awareness. People are tired of being bombarded with advertising that doesn’t really provide any useful information or answer any important question. Businesses must understand that traditional advertising only attracts a person’s attention for a very short time, but quality web content is always there to help consumers feel like they’ve really learned something.

Recommendations And Behaviors Are Critical To Content Marketing

Social media sites like Facebook and Twitter are overtaking traditional website traffic drivers. The younger generation is viewing social networks as the starting point for the Internet. Social platforms have made it possible for vast networks of people to communicate with hundreds or even thousands of other people about products and services. These consumer-to-consumer communications have become an essential part of marketing quality content. Businesses must find ways to leverage these consumer conversations to build their brand and establish credibility in the marketplace.

What Do Your Clients Expect From Your Business?

According to an article at Start Up Nation, consumers actually want thoughtful help in making the right decisions. They want useful information while they are in the process of making decisions, but once they have decided, they want to complete the transaction as quickly as possible and be on their way. In a study conducted by the Content Marketing Institute, consumers were asked – “Where should your favorite brand invest their marketing time and resources to improve customer loyalty”? The majority of customers wanted to receive product-related content in the following ways:

  • More e-mail marketing – 33%
  • Website content – 24%
  • More content via Facebook – 22%

So, when consumers want more emails and more Facebook engagement, they are asking for helpful content.

Consumers are becoming more proactive in their search for what they want, when they want it, and from whom they will buy it. Social media and improved online search options have created one huge marketplace. Consumers can buy practically everything they need from the comfort of their homes or offices. The challenge for businesses is to evolve from the old-school selling techniques to creating web content that puts the consumer first, if they intend to connect with that ideal customer.